I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
As content marketing becomes more and more popular these days with books like Content Rules and conferences like Content Marketing World, I'm not hearing much about the incredible value of photographs as a form of marketing.
After my speech at the Microsoft Worldwide Partner Conference a few weeks ago, I had the opportunity to speak to a group of university students spending the summer as interns at Microsoft.
The four Ps of marketing -- product, place, price, and promotion – used to describe the marketing mix, was coined way back in the 1960s. Business school curricula still frequently include a discussion of the 4 Ps of marketing and I see the 4 Ps pop up frequently in marketing...
I've been following the unfolding scandal at the British tabloid News of the World and wondered: How can people be so silly to not protect their privacy with a password on their voicemail?
UPDATE: Craig Kallin, Senior Vice President of Marketing Services for Acsys Interactive commented on the blog post. Thanks, Craig.
Colin Warwick alerted me to the terrific infographic below which was published on Fluffy Links.
I enjoy sitting in Aeron chairs eating catered tuna sandwiches and drinking designer water in corporate conference rooms as much as anyone.
UPDATE: Here is the official White House blog post on the Twitter Town Hall.
Have you used AOL, Lycos, Excite, MSN, or Yahoo! recently?
This morning, the @foxnewspolitics Twitter feed was hacked and populated with tweets reporting the death of President Obama. A group called Scriptkiddies claimed responsibility.
The last thing I need is a new social network. So when I got a coveted invite to Google Plus, I really wanted to take a look, find out all the reasons why it sucks and then walk away.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
