As a marketing speaker I connect with many executives around the world about social media in the workplace. For the most part, the bosses are eager to implement the new tools of real-time communications in their organizations. They see the tremendous benefits of engaging in the ways that customers prefer.
However, a significant percentage (maybe 25 percent or so) let their fear of social media allow them resist real-time engagement.
Scandals give bosses an excuse to say "no"
Many of those who are reluctant cite a relentless list of scandals involving inappropriate use of social media.
Earlier this week, we had #weinergate sexting scandal where Twitter was used by a U.S. Congressman to send racy photos to young women.