Daan Weddepohl points us to this interesting way to launch a new Website.
When Recensiekoning, a Dutch news site, implemented their site redesign a few days ago, they called on their fans for real-time support.
Recensiekoning counted down the time until the new site was to be unveiled and fans who tweeted about it got their Twitter photo or avatar on the countdown screen.
This is a great way to include people something that is obviously exciting for the company and might otherwise be ignored.
The tactic worked great. Hundreds of people jumped into the game. Then thousands. Soon Recensiekoning was a trending topic on Twitter in the Netherlands.
The team generated more views in three hours than they normally handle in two weeks.
But then overwhelming demand crashed their servers.
While they couldn't offer viewers the new and thoroughly tested website the way had planned, they did some real-time fixes that worked out in the end because of the tremendous attention the site and the fan interaction created.
Team Recensiekoning produced this real-time video to show how it all went down.
What are you doing to involve your fans with the exciting things happening in your world?
![](<a href="http://www.webinknow.com"><img src="http://www.freshspot.typepad.com/DMS_WIN_sidebar_032712.jpg">Download DMS_WIN_sidebar_032712.jp"></a>){kind=link}
What an innovative and inspiring idea. An unbelievable example of engagement. That's how social media is supposed to work. Great video too. Thanks for pointing to this, David.
Posted by: Al Pittampalli | June 10, 2011 at 03:31 PM
How did they embed the Twitter photos onto the homepage? Is there a service or design agency they used?
Posted by: Joanne | July 08, 2011 at 03:07 AM
Nowadays being a blogger is like a profession. Be a Blogger.
Posted by: reception desk | July 21, 2011 at 06:45 AM
I am happy to know about the info and success of the site Recensiekoning. The site is getting tremendous attention and the fan interaction.
Posted by: Alfonso Fanjul | November 14, 2011 at 06:24 AM
Recensiekoning, a Dutch news site, implemented their site redesign a few days ago, they called on their fans for real-time support. i like this website..
Posted by: Pepe Fanjul Jr. | November 16, 2011 at 05:45 AM
The site is getting tremendous attention and the fan interaction.I am simply out of words after reading your blog. I want to appreciate the way you handled such a complicated subject.
Posted by: Brian Petruzzi | December 05, 2011 at 06:55 AM
I like all you posts, they are all very informative and useful. This one is not the exception! Thank you very much for your work and keep up!
Posted by: Tracey | February 01, 2012 at 09:04 AM
I have to admit I am very impressed with the quality of your blog. It is certainly a pleasure to read as I do enjoy your posts.
Posted by: Erica | February 06, 2012 at 08:36 AM