I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Over the past week, I've talked about the conflict between legal staff and communicators when if comes to real-time media.
My blog post from a few days ago When lawyers stupidly get in the way of marketing generated a bunch of tweets, comments, and emails. Clearly others have faced the issue of lawyers getting in the way of marketing.
At many organizations, the legal department is heavily involved in marketing and communications initiatives, frequently requiring every blog post and press release to be vetted by a lawyer.
This morning at 7:00 am USA eastern time Harry Potter author J.K. Rowling revealed the secret of Pottemore.
I'm hearing much more these days about content marketing - something I've talked about for nearly a decade. It's kinda cool that something that I was once a lone voice in the wilderness talking about has gotten such buzz.
I needed to visit the FCC site this weekend and was expecting to interact with the old Spartan 1995-era North Korea style site.
Whenever a story breaks in the news, reporters and bloggers are looking for the second paragraph – the interesting new angle on the story. What is the second paragraph?
Groupon, a U.S. "deal of the day" site that provides coupons to consumers for local businesses is getting tons of buzz, the vast majority very positive. The company is growing very fast – revenues were $713 million in 2010, up from $30 million in 2009 and early this month th...
How do you generate awareness for your business or your ideas?
Daan Weddepohl points us to this interesting way to launch a new Website.
As a marketing speaker I connect with many executives around the world about social media in the workplace. For the most part, the bosses are eager to implement the new tools of real-time communications in their organizations. They see the tremendous benefits of engaging in ...
UPDATE: Anthony Weiner resigned his U.S. Congressional seat on June 16, 2011.
Earlier this week on this blog, I riffed on how You and I are incredibly lucky. My point was that marketing and PR is so much easier with the ability today to publish information.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
