MARKETING AND SALES STRATEGIES

You and I are incredibly lucky

Not happy Imagine what it was like to be a marketer a few decades ago?
- Marketing meant advertising and those with the biggest budgets won.

Imagine being in Public Relations in the 1980s & 1990s?
- Your Rolodex was critically important and you needed a great fax machine to get those pitches out.

How about finding a job 20 years ago?
- You had to obsess over your printed CV and continually "network" - cold call friends of friends or some random person you met once to see if they could help you land a job.

Getting attention a few decades ago was nearly impossible.
- I know because I started in sales and marketing in the mid-1980s. It was expensive and I had no budget. And to be honest, it wasn't so much fun.

- Don't even get me started on looking for a job in the ‘90s. Ugh. What a downer.

You and I are incredibly lucky

Happy star We're living in a time when we can reach the world directly, without having to spend enormous amounts of money on advertising and without investing in huge public relations efforts to convince the media to write (or broadcast) about our products and services.

Today, you can show potential employers what you know and what you can do so they will find you!

There is a tremendous opportunity right now to reach people by publishing great stuff that brands us as leaders. Now we can create videos, tell stories, interact with people and develop interesting information that people want to consume and that they are eager to share.

Hey, we can have fun!

It's incredibly rewarding to create a video or a blog post that's seen by thousands.

How amazing is it to have people contacting you every day to learn more about your offerings?

Isn't it cool that potential employers reach out to you?

There's a new world – are you part of it?

Are you earning the attention of your potential customers? Or is your marketing and PR program the same as 1994?

Are you developing a social network and publishing the information that will make you a must hire employee? Or are you still sorting out what color beige is the best paper to print your CV on?

If not now, then when?

Now is a terrific time to start. It is not too late. If you've got something to say, then say it.

We're looking to hear from your company. We're searching Google for what you have to offer. We want to hear from you.

If you create something interesting, we're eager to share it with our friends, colleagues, and family.

What are you waiting for?

You are in charge of your own success.

Top image: Shutterstock / filip323
Bottom image: Shutterstock / Tetiana Savitska aka Solaie

David Meerman Scott

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