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May 16, 2011


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I must admit. This is pretty smart.

Dan Schawbel

I like your new website David. I also feel that engaging with reporters in real-time is becoming the only way to get in the news cycle. If you wait too long, they have already found their sources.

Warren Kirby

Good theory but you might want to look at a couple of surveys from pwrnewmedia.com and the Society of New Communications Research (SNCR) and Middleberg Communications 3rd Annual Survey of the Media in the Wired World. In both surveys 1% or less surveyed journalists want to be contacted via Twitter or other social media.

David Meerman Scott

Warren - I do not trust such a survey when considering real-time communication.

When a reporter is working on a story and tweets interest, they WANT people to help them out. I'm a journalist myself and have spoken with many colleagues about this.

However, I would agree that journalists do not want another avenue for pitch spam. I'm not talking about that, though. I am talking about giving journalists what they want.


Giving people what they want - so simple. Like that!

Great concept for improving relationships with reporters, basically by not being another pitcher or spammer.

I'm interested to hear your thoughts on how a business can effectively manage this; most will not have the resources for countless heads looking at listening stations non-stop... so do you suggest checking listening stations and/or feeds of a particular group of people (reports at target publications), once, twice or 4 times a day for something that fits?



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Excellent post as always.

Tea Hoffmann

I like the concept...implementation is where the rubber meets the road for us. But, if we could implement, it would give us an advantage.

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