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March 12, 2011


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This is great, sxsw rocks, and I gotta say nice move on Google as well for putting up the resources page for people in Japan.

Tomoyuki Koshi (from Tokyo, Japan)

I'd like to thank all the people who support the people of Japan with a real-time. We really appreciate it.

Leigh Durst

Hey David. #sxswcares (www.sxswcares.org and www.sxsw4japan.org) were started by Leigh Durst (@livepath), RobWu (@robjwu) and Deb Ng (@debng) in the blogger lounge. I'm not sure who Hugh is but he hasn't reached out to us. We don't really care who gets the credit but will be making some announcements tomorrow and would love to have Hugh contact us. Feel free to DM me on Twitter or have Hugh get in touch with us. Here's the genesis of this, in a nutshell http://www.sxsw4japan.org/ Thanks for promoting this. We love your work and appreciate everyone promoting this cause! BTW, as of 1 am we are at $12k and shooting for $25k. ;-) Can't aim too high.

Leigh Durst

Hit send and said "DUH". I'm sorry David it's late and lots of nights with no sleep. Of course we do know who Hugh is (brain cramp!) and I heard the announcement over the line in the blogger lounge (putting 2+2 together)... just haven't connected YET! Stoked about driving more success together. Thanks again.

David Meerman Scott

Hey Leigh

Sorry that I did not know who was behind this.

I heard about it at my talk yesterday then I did a Google search for "sxsw AND japan" and the CNET story came up. That story quoted Hugh and led to the page. I wanted to get something out quickly so I ran with it. Maybe you should have an "about" section? Or maybe in my haste I missed it.

Keep up the great work. David


Leigh and David.

I'm a student at the Harvard Kennedy school studying disaster relief and recovery. I can get some of my professors who are the foremost experts in the field to call in for a panel. Let me know if this is something you want to do. Thanks.

Fazal Mayar

great stuff. This is what makes the world a better place, a better community trying to help each others. Great act by sxsw to raise funds.


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Leigh Durst

Hey David - sorry I'm late to the punch. Thank you so much for your post. I am working closely with Hugh and Kevin now. They are amazing. We even have the mayor's office involved and have raised 63k (not including a $5k grant from Pepsi that is pending) as of tonight. We are doing a giant fundraiser for sxswcares at the big concerts on Friday and Saturday night as well as some band outreach. I'm excited to see the outcome of this.

Hugh asked me to assemble a quick panel on our efforts during Keller's spot on the future of Journalism. Not many sohwed up... but the ones who did had such a passion to help Japan. At the end, a documentary filmmaker from Japan named Yasushi approached me. He thanked us for our work and told me this: "I came to SXSW to find out what it was all about. Now, I KNOW." This was perhaps one of the greatest compliments I've ever received.

Thanks for spreading the word. I'd hug you if I could. - Leigh

David Meerman Scott

Leigh - Great work. I'm back home now, but will be talking this effort up at my speaking gigs in NYC, Orlando, Sydney, Brisbane, Melbourne, & Vancouver -- all within the next three weeks.

Virtual Data Room

Congrats for this big amount that was raised. sxsw has done a great job. I think this is the time to think about humanity instead of enemy countries or things like that. We all are brothers and Japanese are in trouble at the moment. Being a human everyone of us must help them in some way. This time can come to anywhere if GOD wills.


It warms my heart to find these organizations that wholeheartedly offer help to Japan. I hope we all continue to help every country in need.

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