MARKETING AND SALES STRATEGIES

One speech plus a dozen video cameras and a hundred people tweeting live

In early 2011, I delivered a keynote speech about Real-Time Marketing & PR at the Marketing Sherpa Email Summit in Las Vegas.

A dozen people in the audience filmed the talk from different locations and nearly 100 tweeted it live.

I created a crowdsourced video, with inspiration from crowdsourced concert films by Radiohead and the Beastie Boys, to pull everything together to give you a sense of what it was like to be in the audience experiencing the talk in real-time.

Direct link to trailer in widescreen (2 minutes+) is here.

Complete crowdsourced video presentation (50 minutes).

I love applying real-time ideas to create a video about… well… real-time marketing & PR.

I wonder. Is there something you can do like this in your business?

My friends at HubSpot took this idea to create A 4-Step Guide to Producing Crowdsourced Video.

Daniel Burstein of MarketingSherpa blogged it here. Daniel says: "As I said when I introduced David at the Email Summit, we brought him in to help inspire marketers to take a fresh look at how they approach their marketing efforts. And kudos to David for holding himself to the same standard, breaking down the paradigm of what a professional speaker’s video could look like."

Thanks Daniel. This was a blast to do and I'm so happy that I was able to do it at your event.

What an incredible team effort this video was. Over 100 people worked on it. Thank you all so much!

Inspired by
Beastie Boys
Radiohead
Nick Morgan
Nikki Smith Morgan
Yukari Watanabe Scott

Special thanks to
MarketingSherpa
ExactTarget
MECLABS
MarketingExperiments
Shave Media
Public Words
HubSpot
Caesars Palace Las Vegas

Edited by
Shana Bethune

Producers
Daniel Burstein
Joel Book
Paul Clowe
Ryan Procopio

Virtual production manager
Dave Jackel

Onsite production manager
John Driscoll

Camera
Aaron Cannata
Kym Wootton
Andrea Johnson
Michelle Mogelson Levy
Amber Hanneken
Maggie Georgieva
Karen Rubin
Jeff Rice
Rory Carlyle

Original music
Audiobrain

Thanks to everyone who attended, blogged, tweeted, and participated in other ways.

David Meerman Scott

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