Last week, I delivered a full day New Rules of Marketing Masterclass for a group of 200 veterinarians brought together by Veterinary Study Groups.
I enjoyed this gig because many in the audience are both practitioners and practice owners. So they understand both the content creation side of new marketing as well as the business benefits. The enthusiasm was amazing.
Nobody "proves" the value of engaging buyers on the web for vets better than Mike Pownall, DVM, of McKee Pownall Equine Services, with five locations in the Toronto area.
Here's the punch line. McKee Pownall Equine Services is growing quickly because people find them online. This in a down market when other vets at the conference told me they were struggling in the current economy.
Here's a short video where Mike talks about how he uses social media, especially Twitter to reach horse owners in Toronto which leads directly to business growth.
Direct link to Mike Pownall, DVM on using Twitter to reach horse owners on YouTube.
Video notes:
Filmed with a Kodak PlaySport.
I forgot to take a look at the background before I filmed Mike. Stupid. You'll see at the beginning of the video there is a distracting light fixture over Mike's head. I realized that as I was filming and shifted over a bit to get the great black background. This reminds me once again to take a moment to set up a shot!
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Very nicely done, I love that he points out that they should expect a difference in the face to face exam interactions and the online interactions
Posted by: Karl Tatgenhorst | February 18, 2011 at 05:25 PM
Great video! Wish I had been there to hear you speak. Social media is a "natural" for veterinarians, because building relationships is what it's all about for those of us in the veterinary profession.
Posted by: Brenda Tassava, CVPM, CVJ | February 18, 2011 at 05:55 PM
Twitter really is a valuable business tool, so long as you have all the right followers.
Posted by: MicroSourcing | February 21, 2011 at 01:43 AM
Very clever idea. This is much way of reaching out people. Indeed social media influence people on different fields life.
Posted by: cheap calls | February 21, 2011 at 10:21 AM
Great tips and info. This shown you can succeed with any niche if you done social media marketing with the right way.
Posted by: Marketing1O1 | February 21, 2011 at 12:34 PM
Amazing to hear how effective this was for the Vet business. Great lesson for us all to help reach our customers!
Posted by: Moorejared | February 21, 2011 at 03:37 PM
I never would have thought vet practices would use twitter so effectively. Twitter is a struggle for our business to use effectively. Now, we can try to use some of the things Mike has done.
Posted by: Paul Gerst | February 22, 2011 at 02:09 PM
Amazing post! It actually gave me a lot of fresh ideas.
Posted by: Von Rod Limpot | June 30, 2011 at 01:53 AM