MARKETING AND SALES STRATEGIES

Show Don't Tell

Posted by David Meerman Scott 06:29 AM on January 31, 2011

Intel-core-i5 I love this video called The Chase created by Intel to build excitement around the 2nd Generation Intel® Core™ i5 processor.

The reason this works for me, and why it has nearly 2 million views, is that it shows (rather than tells) what the product can do for the buyer persona who uses social web applications. Brilliant stuff.

Best viewed in wide screen on YouTube but I've embedded here.

Too often, marketers try to tell us about their products and services.

No matter how wonderful the language, showing works better than telling.

How can you Show, Don’t Tell?

Hat tip to Yukari Watanabe via @GGo_oGG for sharing.

David Meerman Scott

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