Last night the big man from the Boston Celtics, Shaquille O'Neal, was on David Letterman's talk show.
I live in Boston and it is amazing how quickly fans have embraced Shaq. I had a chance to watch him in action a few weeks ago from courtside. Amazing.
Anyway, Shaq told Letterman that he found his house on Google with the phrase: "Big house outside of Boston."
Some smart real-estate person scored big time with that one!
You'll hear the Google reference at about 2:25 in the video: "I live in a small town called Sudbury. I signed kind of late, so I really didn't have a chance to find a house, so I went on Google and put 'big house outside of Boston,' and I found this big 10-acre farmhouse..."
Do you own the search results for your marketplace?
If not, can you create some great content to drive the natural search results so that when "the big one" searches for what you have to offer, you'll be the winner?
Photo by David Meerman Scott shot December 1, 2010 at the Boston Garden