11 Real Life Examples of Marketing Success

My good friends over at HubSpot just published an ebook that I helped to write called 11 Real-life Examples of Marketing Success: From Contests and Video to Keyword Research & Blogging.

Download Examples of Marketing Success now. (No registration required).

When I travel the world to deliver speeches and have opportunities to meet people, one thing consistent theme is that people love hearing examples of others’ success.

People don’t want to hear the “expert opinion” they want to hear how other marketers or business owners just like them have created something interesting on the Web that brands their organization as one that’s worthy of doing business with.

I have the honor in this ebook to showcase some terrific examples of innovative people building successful marketing and PR programs on the Web. You'll learn from people at Fortune 500 companies and at businesses with just a handful of employees. You'll hear from a musician and a museum. From an ecommerce company and several B2B outfits.

As you read the stories of success, remember that you will learn from them even if they come from a very different market, industry, or type of organization than your own. Nonprofits can learn from the experiences of corporations. Consultants will gain insight from the success of rock bands.

In fact, I'm absolutely convinced that you will learn more by emulating successful ideas from outside your industry than by copying what your nearest competitor is doing.

Remember, the best thing about new marketing is that your competitors probably don't know about these techniques yet.

I'm participating in a free Webinar hosted by HubSpot on January 31, 2011 to discuss some of the examples in the ebook. Register for the Webinar here.

Download Examples of Marketing Success now. (No registration required).

Comments

[Mark Copeman]

David - this looks excellent... looking forward to digesting.

Just spotted a typo on the first line of page 3 you may want to get corrected.

Not sure if it's too late to wish you happy new year - but I'm going to do it anyway..!

Best wishes,
Mark

[Jackie Schwark]

Thank you David for providing this information. I am going to start reading today!

Jackie Schwark

[Tony Faustino]

I love the Agilent Technologies case study on how they used blogging to increase their page-one Google rankings.

Research shows ~95% of consumers stop looking after the first two pages of search results (e.g., the top 20 results). And, this abandonment doesn't vary much by the search engine used (i.e., Google, Bing, Yahoo).

If you earn the coveted #1 spot for your specific industry terms, that's even better. The #1 slot wins ~35% of the traffic.

Way to go Agilent! The PR opportunities and online visibility from their blogging shows why Facebook and Twitter aren't sending blogging to an early grave.

[Keith Jennings]

Great ebook! I really connected with Putnam Investment takeaway: use multiple marketing channels.

It's so easy to get comfortable with your "go-to" channels, and quit exploring new ways to connect with people. I'm guilty as charged.

I love your line: "People...want to hear how other marketers or businesses have created something interesting..." So true.

Thank you for sharing this, David!

[bhp poznań]

very interesting article, i've always wanted to write my own blog but i don't have much time
regards

[AgentKnowHow]

For certain products and services, I rely on reviews (word of mouth) or testimonials of others to decide if I am going to buy it. I love reading case studies though because I rather read what a company has done for someone esle rather than what they plan to do. Thanks for the recommendation on the ebook. Time to download it.

[Invention Marketing]

It is very good discussion overhear marketing is a way of success.there are very bright feature in marketing.it is a really good story of success.