It features dozens of recipes, tips and tricks for molding, flaking, and cubing, and ideas for party planning all using JELL-O BRAND Gelatin Dessert. Based on the images in the book my guess is that it is from the late 1960s.
It's very interesting to me that companies have been marketing via brand journalism for many decades before the Web made it so darned easy to do.
Okay, so let's talk about the recipes for a sec. Some look rather tasty indeed.
While the book is clearly a publication of General Foods, and does mention JELL-O BRAND throughout, it is no hard sell.
By providing information of value, JELL-O becomes a trusted brand. General Foods helps people solve problems: "What shall I serve on Saturday night?"
The same thing is true about brand journalism today – 40 years later. But today it is much easier to create valuable information and publish it on the Web (for free).
Many companies are jumping into brand journalism. Are you?