« Stress Free Twitter: Be unrestricted, free, and meaningful | Main | How B2B companies use real-time blog posts to get trade media exposure »

November 01, 2010

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451f23a69e20134889f1806970c

Listed below are links to weblogs that reference How real time communications drives measurable ROI at Fortune 100 companies:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Dan Schawbel

Great research report and I blogged my opinion of it as well. The speed of business is quite fast these days and if you aren't active 24/7, then you might miss a business/job opportunity, or fail to respond to an angry customer.

Keith Jennings

David,

I hope everyone looks at page 25 of your ebook. Telling!

My brother-in-law works for Wal-mart and my best friend works for Home Depot. I'm sending them copies of this ebook.

My wife bitches about shopping at every grocery chain except Publix. Interesting to see that their real-time response time aligns with their in-store responsiveness.

This is fantastic. I hope this kick-starts a lively debate!

David Meerman Scott

Dan and Keith -- Thanks! The more I dig into the data, the more I learn. Keith - thanks for adding the info about Publix!

Eugenie Verney

Another absolute gem - thanks, David!

I also recently played a lengthy round of the hunt-the-PR-contact game, on a batch of oil and gas majors' sites, and had a very similar experience. I ended up spending way too much time on transnational phone calls tracking PR and marketing departments from country to country, and still ended up with little to show.

In fact, of those who did eventually respond none did so without being nudged at least once. And the question only required a simple 'yes, here you are' or 'no, sorry it's not our policy' response - not a shedload of work on anyone's part!

Interesting to note that News Corp was among your non-responders...

Greatly looking forward to the book, and now off to give this a wider audience...

Nettie Hartsock

David,

Incredible information and every single company needs to understand how today's journalists and real-time news work. Staying silent, being non-responsive and spending too much time creating yakkity-yak talking points no longer wins the competitive game for coverage.

Brilliant insight in the ebook!

Nettie

David Meerman Scott

Thanks so much Eugenie and Nettie!

Dave Meyer

Great stuff as usual David! The study is fascinating.

From a conclusion standpoint though, I'd be careful not to over interpret the results. Really what you've keenly shown is that companies that engage in real time communications are performing better. What we don't know is their performance prior to implementing real time communications. Perhaps they were doing well already and on the other side of the coin perhaps the lack of agility of the non-responding companies also impacts other areas of their company.

In any case I look forward to your next work. You’re a true leader in the field.

Dave Meyer

David Meerman Scott

Dave - Yes, you are correct. This analysis doesn't necessarily "prove" anything. But it is certainly interesting.

Everyone always asks me about the ROI of online engagement. I'm happy to have some original research to be able to quote -- and that the CFOs and CEOs will understand.

Dagmar Bisky-Groh

Great e-book and I surely will love the hardcover version - I am registered on Amazon's pre-order list since months till the book is available end of November in Germany.

Petro Kacur

Responsiveness and transparency are critical to both media engagement and consumer interactions, especially with the increasing influence of social media today. Both are cornerstones of our communications approach at The Coca-Cola Company. Organizations today need to embrace this changing landscape. As our Chief Marketing and Commercial Officer, Joe Tripodi recently said 'If you don't like change, you're going to like irrelevance even less.
- Petro Kacur, The Coca-Cola Company

David Meerman Scott

Hi Petro - You're the first representative of a Fortune 100 company to leave a comment here. Many thanks for jumping in!

(I love Joe's quote. Thanks for sharing).

Rob Bayuk

Hi David-

Thanks for making this e-book available - looking forward to digging in!

Rob

Justin Tabas

I would argue that there are too many variables and no control to draw conclusive evidence from this data. Who is to say what caused the stock increase. I think it is very possible that that companies with better customer service are having better stock prices and real time responses are just a function of their larger customer service initiatives. The data does not give information on other possible variables and it seems like it could be propoganda that is yeilding these conclusions and not hard data

David Meerman Scott

Justin. I'm just pointing out a correlation. Nothing more. It is not a scientific study.

The comments to this entry are closed.

@DMScott


Your email address:


Powered by FeedBlitz

follow me


David Meerman Scott books


I want to speak at your next event!


Newsjacking!


David Meerman Scott e-books

David's iPhone and iPad apps

Blog powered by Typepad
Member since 12/2004