Make your web site a real-time machine - a manifesto

Today, my new manifesto - Make your web site a real-time machine - is published by my friends at ChangeThis.

Download it here (no registration required).

So ubiquitous have Web sites become that it’s hard to believe they’ve been with us for less than 20 years.

It was the 1994 introduction of the browser-enabled World Wide Web that gave birth to the Web site. Since then they have gone through four stages of evolution (read about them in the Manifesto).

Respond Now, While Buyers Are Hot

Now, we’re entering a fifth era of the evolution: transformation of the Web site into a real-time marketing (and sales) machine. This is the natural evolutionary outcome of a process that started with a new way to slip brochures under people’s doors.

The Internet fundamentally changes the timescales on which we do business, compressing time and imparting a competitive advantage to the quick.

Download Make your web site a real-time machine

Comments

[Tony Faustino]

David, I learn so much from your eBooks and your real-time manifesto case studies in this eBook make your points about real-time product development as the next wave of the future so much clearer to me now. In particular, the example of the Omniture webinar title testing example hit close to home because my organization has been working to promote its thought leadership by conducting webinars. We've also noticed the impact on attendee registrations depending on the title we used. Trigger points, context, and follow-up speed will forever change how products and services are marketed and sold.

[David Meerman Scott]

Thanks Tony. Glad that you're doing Webinar title testing!

[Robert Dorsey]

And I thought I was 10 years behind the times 10 years ago. And look how far we have come now.

[Tony Faustino]

You practice what you preach because you responded to my comment in less than 30 minutes (late on a Saturday evening no less)! But, that's why I and so many loyal readers keep coming back to WebInkNow and purchase your books.

[David Meerman Scott]

Tony, I'm in Malaysia at a speaking gig so it was morning for me. But yes, I did respond in real-time! Thanks for noticing.

[abendkleid]

This is the natural evolutionary outcome of a process that started with a new way to slip brochures under people’s doors. These all things are great to know about it.

[Dog crates]

But, that's why I and so many loyal readers keep coming back to WebInkNow and purchase your books.

[web design richmond va]

Nice read. Knowing about transformation of the website into a real time marketing machine was very interesting. I really enjoyed this post. Thank you for this.