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October 04, 2010

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Keith Jennings

David,

In addition to first person singular, do IBM and others require disclaimer statements, particularly for bloggers? You know, the ol' "opinions expressed here do not represent those of my employer."

David Gordon Schmidt

David:

They've nailed it. If there is only one rule, this should be it. I also like:
"If you get in trouble, you're on your own."
"Don't be stupid."
"No personal attacks."

David Meerman Scott

Keith - Yes. On blogs written by employees that are related to their work at IBM. This is the suggested language -- "The postings on this site are my own and don't necessarily represent IBM's positions, strategies or opinions."

David - I love the "Don't be stupid." Thanks for that. Something similar that I like to think about when I am active online is "Don't say anything online that you wouldn't say to someone in person."

Des Walsh

Neat, David, as always.

Frank Arrigo at Microsoft said in a seminar I was at that he tells his team not to blog something they would not want to see on the front page of the daily newspaper tomorrow.

And I love the one from Deloitte Australia - "What would your mum say?"

David Meerman Scott

Thanks Des! I invoke my mum too sometimes in answer to questions about ethics: "If your mother would say it is wrong, it probably is."

learningquranonline

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Daniel Kuperman

Nicely put! And I like Des Walsh's suggestion of thinking "what would your mum say?".

Really, if you're going to limit employees using social media you might as well tell them to not attend parties, family dinners, outings, dance lessons, and any other social engagement. True, they do that off-work but what used to be a clear separation of life-work is not that clear anymore.

And, it all comes down to TRUST. Do you not trust your employees? Maybe you shouldn't have hired them in the first place.

David Meerman Scott

Daniel Kuperman - Yes, it is about trust. If they allow employees to use the telephone, why not the keyboard?

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