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October 26, 2010

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Christina Pappas

We are working to develop more formal 'themes' bi-weekly based on what marketers are interested in and discussing in real time. I don't plan too far ahead simply because of the changing landscape (1 month is about right but I definately allow for some 'interference' if something hot pops up). With that, I am able to use my blogs, webinars, whitepapers and other content to drive the point home.

Not sure about voting in 'real time'. As someone who didn't vote for many years, I was not very educated about the politicians running and felt an 'uneducated' vote was worse than none at all. Calling in real-time to motivate an action is one thing, but if the person you end up movitating doesn't know much beyond 'go to the school gym and vote', then is it really a positive gain?

David Meerman Scott

Christina, I think the mere act of voting will get people to think about the issues, even if it is just a little bit.

Of course, this is not a political blog. I am much more interested in the marketing aspects!

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