Real-Time celebrity site JustSpotted to launch

Everywhere I look I'm seeing real time. It is affecting your business too. Are you noticing and engaged?

For example, JustSpotted – the network for keeping tabs on celebrities whereabouts in real time – is scheduled to roll out today. Fans can use the service find out where their favorite star was last seen.

The site is not without controversy due to privacy concerns. In fact, it is unclear how data will be aggregated since Twitter appears to have denied the fledgling service access to its feed.

No matter how the JustSpotted startup fares, there is no doubt that real time engagement is affecting every business and is transforming marketing & PR in profound ways. It is transforming your business too. Especially if you are a marketer or a PR pro.

How are you engaging in real time?

My book Real-Time Marketing & PR releases November 1, 2010.

Comments

[Nick Altrup]

This looks like a disaster waiting to happen. Can you imagine the increase in celebrity stalking?

I'll also make the obligatory "stop wasting your time following celebrities and start spending that wasted time on improving your life and reconnecting with your family" statement. I'm aware that this is not a new thought, but if people didn't need to hear it they wouldn't be wasting there time on it.

Honestly, David, I'm struggling to connect the dots back to how this applies to businesses, but I'm sure your upcoming book will make it all clear. I'm looking forward to reading it.

[David Meerman Scott]

Hey Nick - I'm in agreement. My point is that in every area you can think of, doing in real-time what once took a long time is an opportunity for somebody.