I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The great headline of this blog post is how you would translate the title of my wife's new book. Stress Free Twitter comes out this week in the Japanese language.
When I talk about real-time, data-driven marketing and sales, people sometimes get uncomfortable. All this stuff sounds too much like "Big Brother is watching." People feel there is somehow a creepy, stalking quality to these ideas.
My friend Joe Chernov told me about his experience where a lawn sign advertising Massachusetts State Auditor candidate Mary Z. Connaughton dislodged from a truck delivering signs and crashed into his car as he was travelling on a highway. The sign impaled his bumper, causing...
An interesting aspect of real time marketing & PR is how organizations work towards an event happening at a fixed, known time. Here in America, for example, we’re in the thick of the midterm elections happening on Tuesday November 2. I like the approach of HeadCount, a n...
My first job was on a bond trading floor at a Wall Street investment bank. It's impossible to overstate the impact of innovations in computing and telecommunications on the financial markets in the 1980s.
I'm a space geek. Here's my Apollo Artifacts blog to prove it. And I'm a Real-Time Media geek too. Wrote a book to prove that.
I've been using the new Twitter client for a few weeks. While I normally use Tweetdeck for every day Twitter activity on my notebook computer, I do go to the Twitter client to see people’s profiles. Today on my Twitter profile I noticed a "Similar to You" feature on the righ...
Everywhere I look I'm seeing real time. It is affecting your business too. Are you noticing and engaged?
Creating content for buyer personas is essential to good marketing. Rather than creating gobbledygook-laden drivel about products and services, creating information for your buyers makes it important for them. A buyer persona is distinct group potential customers, an archety...
It has been estimated that more than a billion people worldwide witnessed part of the live broadcast of the 33 Chilean miners as they were rescued over the past two days.
A huge company has announced that it is acquiring one of your competitors. The news hit the wires five minutes ago.
Many people obsess over getting legal release forms signed prior to posting a video interview online.
What happens when an employee goes rogue on a social networking site? It happened at H&R Block, a company actively communicating on social networks since 2007. The tax-preparation specialist has a Social-Media Policy in place and launched a social-media outreach team in ...
In August 2009 a group of over 80 Radiohead fans descended on the Výstavištĕ Holešovice Exhibition Hall in Prague on a mission to capture the band playing live using as many different video camera angles as possible. Most used inexpensive Flip Video cameras and the 50 or so ...
When I get pushback from Corporate Communications teams about employees on blogs, forums, and social networks, it’s usually because the professional communicators are scared silly about hundreds or thousands of people in a company "speaking on behalf of the company." The PR ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
