Today the audiobook version of Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History was released on Audible.
On the #GDbook Audible page, you can listen to several chapters free. Find the link just under the book cover image.
My co-author Brian Halligan and I went into the studio to read the book ourselves. We sort of felt like rock stars. To give you a taste if what the experience was like, we made this short video documentary. Direct link to video on Vimeo.
Thanks to Kenny at Elephant Music Group in Boston for his hard work on this project.
![](<a href="http://www.webinknow.com"><img src="http://www.freshspot.typepad.com/DMS_WIN_sidebar_032712.jpg">Download DMS_WIN_sidebar_032712.jp"></a>){kind=link}
Yey! So stoked you guys are reading this yourselves. From an audiobook lover, it makes a massive difference! Can't wait to listen to it!
Posted by: Tara Diversi | September 15, 2010 at 07:53 AM
Hey Tara - Glad that our reading it makes it more interesting for you. Thanks for stopping by.
Posted by: David Meerman Scott | September 15, 2010 at 08:38 AM
Hi David,
wow! Thanks so much for the letting us have a taste of what you do! I'm looking forward to that E-book :)
Posted by: Valerie | September 16, 2010 at 07:55 AM
Great little vid, this is the type of thing that would go on the DVD extras, haha. Audio editing is labor intensive! I've heard mixed reviews on whether people can listen to audio books in their car, some folks say they can't concentrate.
I'm reading the book now and enjoying it, will have a review up soon. Thanks for your insights. I never would've pegged you guys for Deadheads! I would've been but was a bit late and had to settle for Phish. :)
Posted by: JustinCambria | September 16, 2010 at 11:28 AM
thaks Valerie
Justin - The entire audiobook process took much longer than we had thought. Brian is into Phish too.
Posted by: David Meerman Scott | September 17, 2010 at 03:29 AM
Looks like fun! Nice guitars in that studio...
Posted by: Ron Samuelson | September 17, 2010 at 09:31 AM
All I can say is You Guys Rock!. Is there a tour in your future?
Looking forward to hearing what you have to say. Just wonder where the tie-dye shirts are?
John
www.CompanyMarketing.co
Posted by: CompanyMarket | September 18, 2010 at 07:31 AM
Thank you for writing such an incredible book. I coincidentally bought Marketing Lessons from the Grateful Dead and the New Rules of Marketing and PR, not knowing both books were authored by you.
Just amazing how a bunch of "stoners" were ahead of the curve in so many ways. Looks like they are finally getting credit they deserve. Excellent concept for a book.
If I can tie a concept from both books, Dick's Picks was a response to make sure that the best content was easily spread, similar to having a "Editor's Choice" or "Most Popular" list on a blog so readers can find the best content right away. I've incorporated many of your concepts into my blog.
Thanks,
Gregg
Posted by: Gregg | September 19, 2010 at 09:01 PM
Thanks all. It was definitely a fun project.
Gregg -- good luck implementing the ideas!
Posted by: David Meerman Scott | September 20, 2010 at 03:40 AM
Been waiting for this one! I'm so glad it's finally here!!!
Posted by: Bob Barnwell | September 20, 2010 at 03:42 PM
This is great stuff and I'm enjoying it. That said, us aging punks need marketing lessons from the Ramones or Sex Pistols. Maybe I'll start that one...
Posted by: Rsomers | September 28, 2010 at 09:54 PM
Rsomers - that would be a fun book. I'm a punk fan too. The Ramones played my high school in May 1976!
Posted by: David Meerman Scott | September 29, 2010 at 05:42 AM