MARKETING AND SALES STRATEGIES

Making of the audiobook Marketing Lessons of the Grateful Dead

Posted by David Meerman Scott 02:19 AM on September 15, 2010

Today the audiobook version of Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History was released on Audible.

On the #GDbook Audible page, you can listen to several chapters free. Find the link just under the book cover image.

My co-author Brian Halligan and I went into the studio to read the book ourselves. We sort of felt like rock stars. To give you a taste if what the experience was like, we made this short video documentary. Direct link to video on Vimeo.

Thanks to Kenny at Elephant Music Group in Boston for his hard work on this project.

David Meerman Scott

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