Free chapter of my newest (and most important) book

UPDATE: Here is a PDF version of the prologue and chapter 1.
Download Real_Time_Marketing_and_PR_ preview
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I've been working my entire career – 25 years – on the ideas in my newest book Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now.

The spark of my idea of how marketing and public relations are now real-time activities came when I worked on Wall Street on a bond trading desk in the mid-1980s. The always-on electronic trading activity meant that if you waited even just a moment, you were unable to profit from news in the market.

The same is true of all organizations today. The always-on Web world has transformed marketing and PR.

Dare I say it: Real-Time Marketing & PR is the most important book of the seven I have written. I’m convinced that the ideas in Real-Time Marketing & PR are as vital for people to understand today as the ideas in The New Rules of Marketing & PR were when that book's first edition was released in 2007.

While Real-Time Marketing & PR will be released November 1, 2010. You can get a free chapter today for your reading device or via PDF. I hope that after you read the chapter you will pre-order the book.

If you don't have a reader but you have an iPad or an iPhone, you can download the free Kindle app and read the chapter right away.

PDF version of the prologue and chapter 1.
Download Real_Time_Marketing_and_PR_ preview

Free Chapter for e-readers
Amazon Kindle
Amazon UK
Sony Reader
Barnes & Noble Nook
iBookstore
Borders Kobo coming soon

Pre-order the book now. It will ship on November 1.

Learn more about the book here.

I'm thrilled that the book is getting some great advance notice.

"With his acute ear for the cash register and his journalist's sense of urgency, no one understands the value of time better than David Meerman Scott. He teaches marketers and C-level execs how to use time and urgency to gain huge competitive advantage. Read Real-Time Marketing & PR. Make money while your competitors sleep."
- Brian Fetherstonhaugh, Chairman & CEO, OgilvyOne Worldwide

"If you are not hooked (hook, line and sinker) within 10 minutes of starting David Meerman Scott’s wonderful new book; well, I fear for you. Beautifully written, cases that reach out from the page and grab you and shake you—and practical advice that anyone, anywhere can use in a flash to make hay. I simply loved this book, and doubled my knowledge along the way."
- Tom Peters, author of The Little Big Things

I'm convinced that you'll find the idea of real-time essential to your business and I hope you’ll want to learn more and will consider pre-ordering the book.

Comments

[Gojiro]

Any chance of getting this as a good ol' PDF for those of us without readers? I really hate reading long documents on the tiny screen of my phone.

[Tony Zambito]

David,

Wishing you much success with this book. I appreciate your thought leadership in this area and can't wait to read your latest. All the best.

Tony

[igor verhoeven]

David,

We would like to offer the sample to our customers. Can we get it in epub format from you ?

[David Meerman Scott]

Gojiro and igor verhoeven - let me connect with my publisher.

[Josue Izaul]

PDF Please! :)

[Jake LaCaze]

I look forward to checking it out!

[Dan Schawbel]

Well done David.

[Ricardo Bueno]

David: I've thoroughly enjoyed reading some of your previous books and am looking forward to reading this one when it debuts. Congratulations!

[Anthony]

Yup Dave: pdf mpr or dt bthr

[Jacki Martin]

er, where's the free chapter?

[Erin]

A PDF would be great

[David Meerman Scott]

Thanks so much for the interest in the book.

My publisher agreed and I have now posted the PDF version.

[Gojiro]

Thanks, David!

[Igorverhoeven]

ok, David !

this is new commerce. My first tweet has left he building.

@dmscott 's Real Time Marketing & PR , preview : http://bit.ly/dhJhim bestel hier : http://bit.ly/cqVptb

[James Strock]

Congratulations David! Very much looking forward to reading your latest!

[Bokauffmann]

Good stuff, David. If it's half as good as "New Rules of Marketing and PR" , its gonna be great.

[Michael Stelzner]

David, this looks like a great one. For sure would like a review copy for Social Media Examiner.

[Peter Dunin]

many thanks for sharing this.

[Alissa St.Pierre]

I really enjoyed your writing style. You create a good balance of knowledgeable and helpful information by keeping the text and point of view interesting.

I'm looking forward to reading about the industry and various company scenarios in this upcoming book. Thanks for sharing!

[twitter.com/marketingisus]

Ordered already. Can't wait. Thanks David for being so prolific.

[Iggypintado]

Congrats David! Seems like ages since we met in Sydney.

I'm in the PDF camp too - would love to pre-read and blog your chapter too.

Cheers, Iggy

[David Meerman Scott]

Iggy - Good to hear from you. The PDF is posted. Hope you enjoy.

[Benjamin Spall]

Hi David,

It seems an age since I read World Wide Rave (despite having done so only eighteen months ago) so I wasn't sure what to expect from this...

I downloaded the free chapter to my Kindle yesterday and read it in one sitting. Excellent work! I really liked the case study and thoroughly enjoy your style of writing. I'll look forward to it's full release.

Benjamin

PS. Not sure if you're aware, but 'New Rules...' is the #1 result (out of 11,437) when you search 'marketing' in the UK Kindle Store. Not bad!

[David Meerman Scott]

Thanks Benjamin. I think you'll like the rest of the book if you enjoyed the first bits.

Wow - didn't realize New Rules popped up that high on Kindle store! Thanks for telling me!

[Tatyana Gann]

David

Thank you for awesome work you do! I look forward to it. I have seen in barnes and noble store that it would be released in November..

I saw your discussion on real time marketing on Twitter and I love how you think..

Thank you

Tatyana Gann