Beyond Viral

Kevin Nalty is a video genius. His videos have been seen over 160 million times on YouTube alone.

When I watch his videos like Mall Pranks, which has been seen 7 million times I just shake my head in amazement that someone who was recently Marketing Director at Merck & Company could create such stuff.

Nalts as he’s known to his many fans has just released a new book called Beyond Viral which is part of my New Rules of Social Media book series.

Beyond Viral is about how to Attract Customers, Promote Your Brand, and Make Money with Online Video. Whether you’re a CEO, marketer, agency leader, or entrepreneur, Beyond Viral will provide actionable ideas and plans that can save you from the many pitfalls and help you market successfully via online video. Consider it four years of intensive practice – as a marketer and entertainer – packed into one book.

In fact when I sat down with the manuscript, I read it in one sitting.

I laughed. A lot.

But I learned a lot too.

Don’t expect this to read like your typical business book. Beyond Viral is written by a guy who manages to be taken seriously by major corporate clients... when he’s not secretly videotaping people’s reactions to him crawling through airports, pratfalling in the snow, or having fake panic attacks in NYC cabs. Check out the Best of Nalts video playlist.

Here was a guy who could generate more YouTube views in the time it takes to walk around the block than I had amassed in my entire life. But Kevin is about much more than just doing silly videos like his Farting in Public (now seen more than eleven million times).

His perspective as both a YouTube celebrity and a marketing professional gives him a unique perspective on what works and what doesn’t in the uncharted waters of viral videos. I knew Kevin would be the best person on the planet to write a book about using video to attract customers, promote brands, and make money. I am thrilled he agreed to write this book.

Beyond Viral official site.

Comments

[nalts]

Thank you, sir. This book, without you, would still be on my bucket list next to eating white sand on the beautiful beaches of Hawaii. I think I'm going to buy 500 copies, get a camera and a van, and take a road trip. As a recent college graduate working for a local paper I once wrote a piece about an author that sold his books on his front lawn.

[David Siteman Garland]

David - Would love to have Kevin on the show to chat about the book and have literally a butt load of fun.

What is the best way to hunt him down?

[Keith Jennings]

This is terrific, David! I was not familiar with Nalts, and am hooked after perusing his sites and video. I'll be reading the book too.

How has his practices influenced and improved your own use of video, David?

[NutCheese]

David... You might want to be a little more careful about using the term "butt load" around Kevin. If he thinks it could get him more views he would take you up on your "literal" offer and make a video of it.

Speaking of 'butt load'... I must have eaten a lot of fiber yesterday because my 'butt load' turned into a toilet load after I drank my morning coffee. When I was finished I looked in the toilet and to my surprise the product of my bowels clearly depicted the image of Mr. Kevin Nalty's face! It was a magical sight and brought such joy to me. Mr. Nalty inspires me with his writing... and in so many other ways too!

[StalkerOfNalts]

Mr. Scott, with all thy links get thee a link for beyondviral.com.

[David Meerman Scott]

NutCheese - I'll be careful. That man can make a funny vid out of anything.

StalkerOfNalts - consider it done!

Keith - Nalts is awesome. He's made me re-think much of what I do.

[vava]

ho! been seen over 160 million times on YouTube alone

[Pablo Edwards]

I love the video. Really hits the point home. Keep up the great work! STUMP... easy to remember!

[clear wireless]

This book was very beneficial and helpful to me. I am not well versed in viral marketing and how. The information contained in this book is easy for a layman to understand, but accurate enough to put the experts advice to help in their marketing efforts online.