MARKETING AND SALES STRATEGIES

Offering unique experiences generate attention for nonprofits

Posted by David Meerman Scott 12:51 PM on August 09, 2010

Headcount_logo I recently joined digital media advisory board of HeadCount, a nonprofit that registers voters at concerts and makes civic participation part of the live music experience.

Artists such as Dave Matthews Band, Pearl Jam, Jack Johnson, The Dead, Phish, John Mayer and Wilco have helped the organization register over 160,000 voters.

One way that HeadCount generates attention is through exclusive experiences where fans can meet artists in person.

My friend Rich Jurek points us to another interesting experience offered by a nonprofit.

Month at museum The Museum of Science and Industry, Chicago is running a Month at the Museum contest.

They want someone who is web-savvy to experience the historic 14-acre building, by living in it full-time and reporting findings to the outside world.

At the time of this post a few days before the contest closes, the Twitter hashtag #MATM is active. And a quick Google search shows that the media and bloggers are talking it up.

Many nonprofits have the ability to create contests like these to get noticed. If you’re associated with a nonprofit, maybe you can figure out an interesting experience too.

Month at the Museum applications are due August 11. The winner gets a prize of $10,000, a package of tech gadgets, and an honorary lifetime membership to MSI.

Here's the room the winner will stay in.

Month_themuseum_0014

David Meerman Scott

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