Monster Brand Journalism

I was delighted when Monster reached out to my publisher John Wiley & Sons to request an excerpt of my book Marketing Lessons from the Grateful Dead which I wrote with Brian Halligan and that came out a few weeks ago.

But wait!

Monster, the job site, runs an excerpt of Marketing Lessons from the Grateful Dead? What's going on here? I needed to learn more.

The excerpt, which they titled Social Media Wisdom from the Grateful Dead: Be Yourself, ran in the Recruiting & Hiring Advice section, which is aimed at hiring managers.

There is a ton of Recruiting & Hiring information in categories that include: Attracting Candidates, Employee Sourcing, Interviewing Candidates, Screening Candidates, Acquiring Candidates, Hiring Costs, and Workforce Planning.

And, poking around further, I found a bunch of information for job seekers as well such as this Resume Writing Help.

Monster Brand Journalism

What a great example of brand journalism at work.

The folks at Monster know that great content attracts both job seekers and those who are looking to fill positions. Each article serves as search engine fodder to attract those looking for specific information and then drives them in as potential customers.

And for the media, there is valuable stuff too such as this Monster employment index which is chock full of quotable information.

Regular readers of this blog know I’m obsessed with brand journalism. It's an amazing way to market.

Every organization can learn from what Monster is doing.

Comments

[Chris]

They really do a great job with their branding over at Monster, it's good to hear that they're quoting you now too!

[Connie Blaszczyk]

David – thanks for the great endorsement. Monster has long been committed to providing employers and job seekers with objective resources and value-added content. We also recently launched the MonsterThinking blog that features thought leadership on topics resonating with employers globally. Look forward to your next book and to the Inbound Marketing summit in October.

Connie Blaszczyk
Managing Editor, Monster Resource Center

[David Meerman Scott]

Thanks for stopping by, Connie.

Great work - keep it up!

[Pablo Edwards]

Sounds like quite the interesting read. Monster really is someone that we can learn from!

[Trevor O'Neil]

Interesting article about how to conduct your marketing.

I'll definitely look into this further.

[Radu Marketing Profitabil]

David, my wife worked as a recruiter for 7 years and is now launching as a career coach. I am looking for resources and ways to promote for her. your post and Monster's article will be of great help! I will continue to follow your posts, thank you.

[Gerald J Leonard]

David, it looks like brand journalism is beginning to make a difference in the recruiting market. My wife is looking for insurance agents on monster.com and this article is very encouraging and worth sharing.

[David Meerman Scott]

Radu - glad it halped

Gerald - Thanks for the comment. Great to hear that the information Monster is putting out is reaching the target market (such as your wife)!

[Peter Dunin]

Informative post,I was unfamiliar with Monster.thank you for bringing them to my attention.