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August 03, 2010

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Steve Woods

David,
interesting point, as always. It seems in many ways to be related to the trend of "game mechanics" thinking that is making waves in software development and other circles.

People innately have an instinct to collect, achieve "levels", and personalize their environment. Game designers have been leveraging this for decades, now it's time for the rest of business to catch up.

David Meerman Scott

Steve - "Game Mechanics" is a new one on me. But it makes so much sense. In the Grateful Dead world there is a lot of that around how many shows you've seen and where.

Thanks for jumping in.

David

chandani

This approach is becoming more familiar lately. For instance the movie Twilight New Moon Saga had it clothing, accessorize line and full life sized poster available for purchase in Nordstrom.

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