Case Studies | Brand Journalism | Best Practices
In May, I wrote about the Boeing site revamp in a post called The Plane Truth: Brand journalism and the new Boeing site.
Starting today, the smart communicators at Boeing have developed a site to showcase brand journalism at the Farnborough Airshow #Farn10.
The site went live today and throughout the next week they will populate it with stories about Boeing news and events at the show.
I love how the bylined articles and videos tell a story rather than push a product.
It's fascinating to see the brand journalism approach tied to a specific event.
