MARKETING AND SALES STRATEGIES
In May, I wrote about the Boeing site revamp in a post called The Plane Truth: Brand journalism and the new Boeing site.
Starting today, the smart communicators at Boeing have developed a site to showcase brand journalism at the Farnborough Airshow #Farn10.
The site went live today and throughout the next week they will populate it with stories about Boeing news and events at the show.
I love how the bylined articles and videos tell a story rather than push a product.
It's fascinating to see the brand journalism approach tied to a specific event.
Good to see a corporation as significant as Boeing embrace brand journalism. The concept fascinates me because it blends use of the social tools we now have with creative ideas, brands and audiences/people in meaningful and measurable ways. Talking about it conceptually is one thing, putting it into practice quite another - so kudos to those doing so! Imperial Sugar Co w/ the aid of David Henderson and Ed Lallo has done well here also.
David, besides great case examples what else from your writings can help companies get off the fence?
Good on Boeing for thier inovative approach. A few years ago our firm pitched the now gone Boeing Internet on Planes (can't remember the exact name) division near Los Angeles but it got stuck somewhere.
Powered by HubSpot