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Brand journalism from Boeing at the Farnborough Airshow

Posted by David Meerman Scott 09:07 AM on July 15, 2010

In May, I wrote about the Boeing site revamp in a post called The Plane Truth: Brand journalism and the new Boeing site.

Boeing Starting today, the smart communicators at Boeing have developed a site to showcase brand journalism at the Farnborough Airshow #Farn10.

The site went live today and throughout the next week they will populate it with stories about Boeing news and events at the show.

I love how the bylined articles and videos tell a story rather than push a product.

It's fascinating to see the brand journalism approach tied to a specific event.

David Meerman Scott

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