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June 21, 2010

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Anne Sorensen

Thanks David. It is a great case study and they're seeing results. They've been described as 'social media rock stars'. As they say 'Not bad for a firm of accountants'! Rock on Deloitte Australia!

Zack Pike

Very relevant post David... I've been scouring the internet looking for social media success stories like this to help with a presentation I'm working on for a Fortune 200 company... This will be very helpful.

David Banes

Nice to see local branches of global brands doing stuff like this.

Dale Wolf

Hi David,

This is quite a useful piece. Thanks so much for finding and sharing it with us. I say useful because I am currently working in a healthcare consulting firm and we have a fairly active social media program (led largely by Steve Kayser's insights).

Our target audience is C-suite of not-for-profit hospitals and largely because these people all work very long days, they have little time left to stay on top of things going on outside their hospitals.

Our strategy is essentially to be findable when they are looking for consultants that provide the types of clinical systems improvement services that we offer.

Being findable means being everywhere that they might be looking -- from online search, thought-leadership content on three different blogs and in whitepapers, a lot of emphasis on Twitter and a fairly consistent presence on other social media and social networks.

There are days when we feel great about our program and others when doubt creeps in. Did the tree in the forest really fall? But it is good to see a prestigious consulting firm such as Deloitte getting into social media.

Dale Wolf
www.compass-clinical.com
www.better-hospitals.com

Louise Denver

Glad you liked it - was fun to write.
Louise Denver

Timwasher

some organizations need to offer a little more counsel to its employees, like Russia’s SVR spy agency. WSJ reports that one of the alleged Russian spies received a post on his social-network site "Hi to our valiant spy deep behind the nasty Americans' lines. Remember the teachings of Mao: destroy the filthy imperialist economy from within!!"

http://online.wsj.com/article/SB10001424052748703374104575337533081334118.html

Account Deleted

I've been scouring the internet looking for social media success stories like this to help with a presentation I'm working on for a Fortune 200 company... This will be very helpful.
richard
business for sale sunshine coast

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