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June 14, 2010


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Jamie Cantrell

If people insist on using Facebook profiles for their businesses (rather than pages), at least write as a "representative" of that company and include a picture of yourself (maybe wearing the company logo?), rather than as the generic company persona. Good points.


Completely agree.. I even think Facebook pages are obnoxious. Who really gives a crap if you like 'BestBuy' on facebook, I mean seriously.

Scott Clark

So many businesses are setting up their account as pseudo-people and then working to build "friends." I never friend these - but would be likely to join their Page.

They must have missed the memo about both facebook pages (not to mention custom URLs) and the lack of any sort of migration tools on Facebook.

Scott De Baets

I only follow friends that I want to know what is going on in their lives on Facebook. If one of my known friends chooses to use a logo for their image, it doesn't really bother me. They probably see it as an opportunity to spread the word about their brand, which businesses try to do each day, so friends can attach those good feelings for the person to their brand.

Yury Nabokov

I might accept logo friend request, but only in case if I’m familiar with the company and if it meets my interests, otherwise I would ignore it.
There are other ways to engage me and/or persuade to accept the request such as:
1.Personal message about the company
2.Friends’ recommendations

Or change you profile image to your photo.Personalize communication!


Never been a fan of logos on any social web channel. I understand companies want representation of themselves out their, but I'll remember you face before your logo.

Though I have seen logos or a representational image work. Check out @AJBombers - they are a hamburger joint in Milwaukee that have successfully used an representational icon for their online profiles.

So no logos. Stick with Faces or Food.

Matt Clark

We always encourage our clients to put a "face" to their FanPage. Great point David!

(now if I was just smart enough to get my face on my comment avatar — Argh!)

Remco Janssen

Hello David,

Thanks for your post. I don't like to friend twitterlogos as well, as I don't like to engage with a faceless person on twitter, too. I liked the way Kodak handles there twitter ID. Jennifer Cisney, chief blogger for Kodak, uses her own foto as a twitter avatar on the corporate @Kodakcb http://twitter.com/kodakcb but with the name of the company right below to make the account official, but personal.

I even liked it so much, that I had one of my clients whose tweets I 'manage' mock up a similar avatar for their account http://twitter.com/123peopleNL Curious how you feel about this use of avatars for personalizing one's company.

Carol Anne Meyer

On facebook I will become a fan of a logo. Friends who use logos as profile pix are trying to sell me something and therefore not my friends. I will post links to friends's businesses or professional blog posts or event listings on my wall to support them.

If a true friends starts spamming fb with business related wall posts I hide the feed and put them on limited profile.

On twitter I have one account (with a logo for an avatar) for business, and another with my name and picture. My business account follows other businesses (mostly publishers with logos). My personal account follows, well, people. I do mostly tweet about business and use my personal facebook page for personal purposes.

David Siteman Garland

All I know is I want to be friends with people. You.

Not your cat, intern or mother (well...maybe your mother).

Logos = not human.

David Meerman Scott

Some excellent discussions here. Many thanks to all who jumped in.

Matt -- When you comment on a TypePad blog (like mine) if you create a TypePad profile (one time) you can comment using your credentials and it will post your photo. Other blog software have similar systems. And http://en.gravatar.com/ is a place where you can get a globally recognized avatar associated with your email address.

Remco - I think that approach is fine. What do others say about it?


Hi David,
I like Remco's suggestion. It's the first time that I have seen it and makes sense in a 'social' web but that's me. Different people may have different preferences. I think that brands/companies need to understand what sort of relationship they have with their customers and decide what is the best approach for them. Some brands are more personal than others so the use of an avatar or a person taking on the responsibility for being the public face of that brand in that area may make sense. For others a logo may make sense but may get mixed results.


Tatyana Gann

I personally do not believe in logos on Facebook and I agree Twitter is different.
Few weeks ago I even made a blog post "Who Took Face Out Of Facebook" and talked about the issue of having faceless friends. Common people! We need real face and not good photoshopped photo of some person..
Be real. Be authentic.. I agree responsibility of our business and who we are and not be ashamed of what we do.. Just thinking outloud!

Rob Symes

Hey David/Remco,

I think the idea of an avatar is quite cool! It keeps the blog personable and allows it to be semi-official. One successful campaign recently using a character/avatar that people could relate to in the uk was http://www.comparethemeerkat.com/
It really personalised their approach in a competitive market because they could relate to character sergei really well!It was funny, original and clever.


Great advice David. I have immediately gone and created a new image for use on my company Twitter account too! Was an impersonal logo - I have followed Remco Janseen's advice re the Kodak example (http://twitter.com/kodakcb) and used a photo of myself, but added some branding to the image as well. Thanks David. (And Remco!) Cheers, Michael 'MC' Carter

Tom Nolan

Another quality post David. I refuse any requests with anything corporate as its my personal page. I don't disagree with companies using Facebook..far from it. Facebook can be an excellent social media tool and provides opportunities for brand exposure. Like you though i feel the worlds of personal and corporate should not mix because if they do you'll end up with a diluted message!

Jayme Soulati

Good to know the counsel I just gave my client is dead on. They were tweeting w/ a logo avatar, and I encouraged them to switch to a photo of the tweeter. They did, and now tweeps can establish community and personality with a real person.

Lena Balina

Interesting read david,

but i couldn't help wonder if some of the comments made here really only understood half of what your suggesting or whether i interpreted this incorrectly. Are you saying that it's still oka to have a logo image for your Facebook business page? That your personal page should not have a logo, but it's oka for the business page to have a logo. Because most businesses have their logo's as their facebook image. oh and i have to say in response to some of the comments that I LOVE joining the pages of businesses on facebook, it's the best way to talk to the company directly such as we are now with David.

David Meerman Scott

Its my personal opinion, but I think PEOPLE on Facebook and Twitter and other services should have a photo or an avatar but not a logo. I do not friend or follow people with logos.

On Facebook, COMPANIES should not set up as people and try to friend others. THat's a misuse of Facebook and again, I will not friend them. They can set up a Facebook page though and in this case a logo is fine.

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