When President Obama chose to replace General Stanley A. McChrystal following the fallout from the general's controversial comments in a recent Rolling Stone article, the media was in a frenzy. Because McChrystal was the top U.S. commander in Afghanistan, over 13,000 mainstream media stories and blog posts were written in just a few days.
But what about books? It takes a more than a year to write and publish a book, right? So how can a book author jump into the fray?
1) Everyone (including you) needs to develop a real-time mindset in order to see opportunities such as this.
2) Every business can profit by exploiting real-time advantages.
However, the window of opportunity closes very quickly.
Real-Time product development is just one technique I discuss in my forthcoming book Real-Time Marketing and PR. The book is a discussion on how to instantly engage your market, connect with customers, and create products that grow your business now. This book is in production now and will release in October 2010.