« Shortest marketing conference ever | Main | How to integrate social media into a conference or event »

June 26, 2010

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451f23a69e20133f1dd83ba970b

Listed below are links to weblogs that reference Book publisher goes real-time with Truman Fires MacArthur:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

John R. Harris

Makes me wonder how many people are sitting on unpublished manuscripts that could be rushed into e-print overnight once their topic hits the headlines. But I'm looking forward to Dave's new book, Real-Time Mktg & PR. I expect it will be his best written book yet!

Jake LaCaze

Great post about the immediacy the Web offers. And I'm excited to hear about your new book. I'd been hoping that something new would be around the corner.

John Deere Tara

I'm very excited to see publishers in particular embracing ebooks. The current back-and-forth over ebook pricing has made me think that there is a real opportunity for publisher who are flexible enough to take it.

Ryan

Very clever, but I wonder how many people will actally purchase a book excerpt. Does the price of the excerpt go toward the full version if you enjoy it and want to upgrade?

Also, $1.99 for 35 pages seems rather expensive, especially considering Amazon is selling a used version of the entire book for $1.10.

Would the publisher get more reach if they gave the excerpt away as promotion for the full book? Maybe a better approach is for the publisher to publish/sponsor/distribute a series of articles comparing Obama's approach to Truman's, with a link to the free excerpt. This would provide more context and keep the focus on the current issue (which we care about) and not the publishing stunt (interesting mostly to writers and marketers).

Tom Nolan

Wow quick thinking by the publish! Not just in this industry, but across the board you gotta admire it when everyone else is sleeping or thinking about the next move some people out there are on the pulse and reacting!

The comments to this entry are closed.

@DMScott


Your email address:


Powered by FeedBlitz

follow me


David Meerman Scott books


I want to speak at your next event!


Newsjacking!


David Meerman Scott e-books

David's iPhone and iPad apps

Blog powered by Typepad
Member since 12/2004