Last summer Toby Bloomberg spoke with me and many other people and invited us to be a part of a new book genre.
She wondered if a real business book could be written using Twitter as the major content platform and distribution channel.
Today we can read the results.
Toby is in discussions with publishers to make it a "dead tree book" but for now Social Media Marketing GPS is a currently a free eBook. Download it now.
The book begins with an explanation of why include social media and moves on to cover ethics, tactics, research, metric, branding, sponsored conversations, blogger relations and more.
Additional content wraps around each of the 12 chapters creating a process for you to use to develop your social media marketing plan.
As Toby says:
- Sometimes you just have to color outside the lines.
- Sometimes you stumble.
- Sometimes you soar.
- Sometimes people wrapped in the status quo just don't get your ideas.
- Sometimes you find people who believe in your vision.
Good for you Toby!
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David - Appreciate your kind words .. and for writing the smart After Forward to the book! Seems like we're going to help a lot of people better understand how to use social media.
Posted by: Toby Bloomberg | May 18, 2010 at 06:01 PM
David,
It's great to see individuals like Toby innovate the ultra-cliché, ultra-tired genre we lovingly refer to as the "business book." Not only with a fresh voice, but with a fresh approach.
Thinking out loud, I wonder if Toby should propose a packaged approach in her pitch to publishers. Since the content is now "out there" for free, what could she package with the book to attract attention and encourage sales of the "dead tree" version? Ideas could include the audio version of the book, extended interviews with those featured, etc.
I like how musicians package multiple options: 1) CD only, 2) CD + booklet, 3) CD + full book or magazine, 4) boxed set with collector's items.
Thank you for sharing. I would not have heard of this book were it not for your blog.
Keith
Posted by: Keith Jennings | May 19, 2010 at 10:24 AM
Keith -thanks for your kind words and great ideas.
Posted by: Toby Bloomberg | May 22, 2010 at 12:49 AM
Great post!. It is cool to get to know about these e-books. It helps us to know where to go for trust worthy content.
Thank you for sharing.
Posted by: Fred Kapoor | June 09, 2010 at 10:51 PM