I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I’m frequently asked about reaching international audiences. With language differences and widely varying social networking sites (such as Hyves in the Netherlands), how do marketers reach a global audience?
Huge brands should localize. But if you're a smaller organization, video works great. You can imbed a video in most Web platforms and social networking sites around the world.
Watch this short (1:16) video where I ask people in various countries if they watch video online. Show the video to your skeptical boss.
I shot the clips during speaking gigs with my Flip Video camera. Sorry for shaking!
Thanks to my friends at VisibleGains for editing this video.
Disclosures: I am on the boards of advisors of Visible Gains (producer of the video) and Eloqua (the San Francisco clip was shot at the Eloqua Experience conference which I keynoted).