I’m frequently asked about reaching international audiences. With language differences and widely varying social networking sites (such as Hyves in the Netherlands), how do marketers reach a global audience?
Huge brands should localize. But if you're a smaller organization, video works great. You can imbed a video in most Web platforms and social networking sites around the world.
Watch this short (1:16) video where I ask people in various countries if they watch video online. Show the video to your skeptical boss.