« Seth Godin and Tom Peters on giving away content for free | Main | John Deere and the Chip Foose custom 4020 tractor contest »

April 26, 2010

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451f23a69e2013480263d5a970c

Listed below are links to weblogs that reference Smoking Skills Beatbox is a clever video to support an important cause:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Reubenrail

As I was watching the video I began to remember the studies recorded in the fantastic book "Buyology" - Martin Lindstrom.

The question that pops up for me is does this video actually increase the likelihood that people will smoke?

Before I get any naysayers I recommend you read "Buyology" because they have proven neuromarketing research in there showing how anti-smoking ads actually caused an increase in people's attraction to smoke.

To end on a positive note, I think the video is creative and will spread.

Christine Scaplen

Thanks for sharing this. As a marketing and public relations pro in a city with smoking rates significantly higher than the state average, I wanted to see what this was.

I agree with Reubenrail. Conceptually it's a great piece, however, as the parent of middle school age boys, this looks like it will have the opposite effect... There is far too much tantalizing imagery, inviting curiosity versus aversion. (More than a brief cough is needed to get them to realize the message is about.) Drag it out with more graphic imagery, and it might work, but you're going to really need to shake them out of all the cool smoking visuals. The content itself seems more likely to encourage experimentation than curb it.

Curious what others think as we are all out looking for ways to get the tobacco-free message out to youth with impact.

Ricardo Bueno

Dig the video and the cause it's supporting. Always nice to see someone get creative in delivering a powerful message.

Rana Impune

Other examples of Marketing Beat Box... http://bit.ly/dem3Rj

Rick House

Cool video. Saving lives is the name of the game. I hope this video is watched by as many young people as possible, so that they can avoid the hard path that I took!

The comments to this entry are closed.

@DMScott


Your email address:


Powered by FeedBlitz

follow me


David Meerman Scott books


I want to speak at your next event!


Newsjacking!


David Meerman Scott e-books

David's iPhone and iPad apps

Blog powered by Typepad
Member since 12/2004