MARKETING AND SALES STRATEGIES

Federation Square Cookbook… Yummy!

Posted by David Meerman Scott 12:48 AM on April 13, 2010

Fedsq In September I presented a Social Media Masterclass in Melbourne Australia held in a terrific meeting space at Federation Square.

Federation Square is a destination including theaters, restaurants, bars, exhibition and event space, and much more. It’s location makes it a popular meeting spot for residents and tourists alike. Tip –it is also Melbourne’s biggest free outdoor Wi-Fi hotspot. I loved the modern design!

While there, I met Phoebe Dubar who works on Marketing and Tourism Development at Federation Square and we talked about the restaurants.

From the site: "Brekkie after Tai Chi; a post-movie cocktail; or dinner after an exhibition opening… From espresso bars to burger grills. From original Australian cuisine to Northern Chinese. Get Fed at Fed Square."

I challenged Phoebe to do something clever to market the restaurants.

Happy to say Phoebe pulled it off!

Cookbook Check out this Fed Square Cookbook. (Note it may take a few moments to download).

It features dishes from the restaurants at Federation Square and, of course, serves to get people interested in trying a new restaurant.

I want to go to STREAT.

David Meerman Scott

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