I wish that I had scrutinized the offer more carefully before tweeting. But I failed to do so. My fault.
In today's always on, Twitter enabled world things happen so quickly. Now, I'm not making an excuse for sending a tweet in haste, but…
When you get a few hundred emails (including dozens of email pitches) each day, plus dozens of Twitter Direct Messages, a hundred or more Twitter @ replies, Facebook messages, and whatnot each and every day, you make a lot of quick decisions.
Sometimes a deep breath and a moment of reflection are in order.
You can't take back a tweet. Yes, you can delete it, but when it makes it into the various Twitter clients, search engines, gets re-tweeted and the like, it never completely disappears.
What I did when I got the PRWeb tweet was immediately contact the person at Mktgbuzz who sent me the pitch for clarification.
Then I tweeted several times to clarify what I was hearing from PRWeb and I also sent direct messages to people who contact me about the offer.