MARKETING AND SALES STRATEGIES

Mumbai taxis and Apple MacBook Pros are really quite similar

As I was strolling the streets of Bombay (Mumbai), India, I noticed that the taxicabs are the same make of car, yet the owners of the cabs have personalized them with stickers and other do-dads to make them unique.

It got me thinking of other things that are commonly personalized such as MacBook Pro computers like mine. Anyway, I made this very short video to show you what I mean. It is less than a minute.

Direct link to the video here.

David Meerman Scott

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