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As I was strolling the streets of Bombay (Mumbai), India, I noticed that the taxicabs are the same make of car, yet the owners of the cabs have personalized them with stickers and other do-dads to make them unique.
It got me thinking of other things that are commonly personalized such as MacBook Pro computers like mine. Anyway, I made this very short video to show you what I mean. It is less than a minute.
Posted by David Meerman Scott on February 09, 2010 | Permalink
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Interesting observation. Maybe it's that "Sure, I'm one of the in crowd. But ... I'm also daring enough to be me." thing?
Posted by: Colin Warwick | February 09, 2010 at 09:53 PM
Interesting. I never thought about putting a sticker and personalize my Macbook Pro. I'm not sure why I would do that, other than making it easy to spot among the other MacBook Pro's :)
I understand why the taxis of Mumbai have stickers, because they really need to stand out from the crowd in order to find them.
Posted by: Jens P. Berget | February 10, 2010 at 12:33 AM
The ability to personalize and customize is the way to have something special and unique to yourself and still be in fashion. Why own the same thing that others own? Our company, Gemvara, is launching a site in 2 days that allows you to customize and piece of designer jewelry. Follow us on facebook http://www.facebook.com/pages/Gemvara or twitter @gemvara
Posted by: Deb Besemer | February 10, 2010 at 10:19 AM
Love this. Another thought: maybe we personalise our products and services by providing them in a unique way. This, in addition to providing some in a way which can later be personalised by customers.
[Love the street noise in this clip - for a moment I was there in Mumbai. *sigh* Back to work ...:)]
Posted by: anne sorensen | February 11, 2010 at 11:03 PM
Ha! The recognition. It reminds me of putting ribbons or something that stands out on luggage so that you can easily find it on the carousel. "That one's mine!" Interesting what we customize.
Posted by: Meggin | February 12, 2010 at 12:50 AM
Left Mumbai today. I'm so glad that I made this video - I will watch it frequently to remember.
Posted by: David Meerman Scott | February 12, 2010 at 03:21 AM
Thought provoking post. I guess everyone wants to be an individual; and customising a car (or laptop etc)is a way of stamping their unique personality onto an object. A car or laptop are objects that can almost become an extension of a person, so perhaps customising them, is a way of giving them some of the character of their owner.
Posted by: Sarah@Mocha | February 13, 2010 at 04:40 PM
The ability to personalize and customize is the way to have something special and unique to yourself and still be in fashion.
Posted by: New Malden car | April 04, 2011 at 05:02 PM
I never thought about applying adhesive and customize my MacBook Pro. I am not sure what I will do it and the other which makes it easy to spot.
Posted by: barnet taxis | April 19, 2011 at 10:51 AM
I have to admit, that video was pretty hilarious! But you made a valid point. I guess the subtle additions to the taxis make them identifiable if they are ever stolen
Posted by: Michael - Taxis to heathrow | January 24, 2013 at 06:20 AM