MARKETING AND SALES STRATEGIES

Seth Godin talks about being a Linchpin

Posted by David Meerman Scott 12:08 PM on January 25, 2010



Seth books Seth Godin's new book releases today. I was lucky to receive an early copy of Linchpin: Are You Indispensable? and read it in two sittings.

I loved Linchpin. Now I freely admit I am a Seth fanboy (see my Seth collection for proof) so I guess you can say I am biased.

I talk a bit about the book below, but first, check out an interview I conducted with Seth about the book.

Direct link here.

Linchpin Unlike the old days of work with management and labor, a linchpin owns his own means of production. A person's success is no longer dictated by following a rule book and asking what's next. A linchpin decides what's next.

I really like how Seth talks about the "Lizard Brain" which is at the core of our resistance to doing meaningful work. "The lizard brain is hungry, scared, angry, and horny," he writes. "The lizard brain only wants to eat and be safe. The lizard brain is why you are afraid." An understanding this basic animal instinct is required to break free and become artists.

According to Seth, "An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo." An artist can be a software developer, a customer service rep, well, it can be anyone. Even you. Especially you.

Some people say Seth's books are "obvious" or "simplistic."

I disagree. I think delivering powerful information in easy to digest packages is high art and difficult to do. I always get a great deal out of his books and the messages stay with me.

And Seth has an uncanny knack of putting books out at the precise time that I need that particular message.

Check out the Linchpin page on Squidoo to see other people's take on Linchpin.

Thank you, Seth, for doing what you do.

And good luck with Linchpin.

David Meerman Scott

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