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January 04, 2010


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Kelly Monaghan

I loved this for a number of reasons:

1. My son worked in Japan for three years and got a few modeling gigs on the side. (Yes, there's still a market for the gaijin look!)

2. I logged ten plus years as a professional actor and did many, many TV commercials. I learned, like you did, that they never really know what they're looking for until you show them, and . . .

3. When everyone is doing the same boring stuff, the guy who's different stands out -- both sound marketing principles.

When I was an actor, I never imagined I had any skills that would be transferable to the "real world." When I made the transition, I realized I'd been in marketing all along, pounding the pavements of New York, flogging a product no one knew they needed, and making a living at it.

Like Mel Brooks said,

All you got to know is
Everything is showbiz!

David Meerman Scott

Hey Kelly -- Wow - so glad to hear your stories too. That experience was very important to me! Thanks for sharing. David

Keith Jennings


It's always surprising and enlightening to see people in new ways. Thank you for sharing this, not just for the great story, and not only for your takeaway lesson on conflict. But allowing us the discovery of your chops in creative writing.

Speaking for myself, I needed this lesson in conflict. Even as a trained writer and marketer, I find myself editing and watering down the strong statements I originally make. Stupid.

You can't sell aspirin to those without headaches. You can't get to Act III without Act II and a plot point. Conflict begs resolution. We're nosy. We want to know what happens next so we can pipe in with our two cents.

Maybe, as marketers, we should write naked. Cut through the disguises, so to speak. And dare others not to look!

David Meerman Scott

Keith - I really appreciate this comment. You got out of this story exactly what I had hoped people would. It is difficult to write with conflict in business. But it is very powerful. Thanks for taking the time to engage.

Brenda Sullivan

David - thanks for a trip down memory lane. I lived in Tokyo in 1988-1989 when I was 26. I worked for a British investment house owned by a French bank. The experience changed my life. As a foreigner (and Californian) in Tokyo I experienced much conflict and wrote about it in monthly newsletters home to family and friends. The concept of adding conflict to marketing writing is new to me, but something that I can put to use today!

David Meerman Scott

Brenda, we were there at the same time! Those stories were from that time period. I'm off to Tokyo in two weeks for a speaking gig. Thanks for commenting.


Thats where we come in to help. We'll teach you what you need to know in order to become a successful investor. The rest is up to you.
There are plenty of ways to invest in the stock market and plenty of ways to lose money as a result. The biggest mistake that investors make is to trade an investment product without knowing the risks involved, and without considering what their own risk tolerance is.


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