MARKETING AND SALES STRATEGIES

Free ebook on Conflict-Driven Business Writing

Posted by David Meerman Scott 11:37 AM on January 04, 2010


Gmm Please download my newest ebook Gaijin Male Model: A Case Study in Conflict-Driven Business Writing. No registration required.

If you like the ebook, please pass it on.

Conflict.

All good film and all good fiction is really just about conflict, right?

Usually, it's one character in conflict with others (Batman against the bad guys). Sometimes it's a character in conflict with herself ("I really shouldn't go into this bar, but...").

One writing teacher went so far as to say, "Writing without conflict is propaganda."

But very few marketers and business writers introduce conflict in their writing.

We all see tons of this stuff instead: "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product."

Sadly, this classic propaganda-driven marketing crap is everywhere.

Gaijin Male Model

DMScott port 2 This ebook is a departure for me because most of the ebook is an example of conflict-driven business writing called Gaijin Male Model, from an essay I wrote several years ago about my experience as a part-time model in Tokyo.

The essay first appeared in the Summer 2004 issue of North American Review (America’s oldest literary magazine) and also appeared in Hacks, an anthology of published excerpts from novelists, poets, non-fiction writers, screenwriters, and short story writers.

In the spirit of "show, don’t tell" I hope this example gets you thinking about how to introduce conflict into your own writing.

Download Gaijin Male Model: A Case Study in Conflict-Driven Business Writing.

If you like the ebook, please pass it on.

If you have an example of conflict-driven business writing, please share.

In case you've missed any here is a link to download my other ebooks (no registration required).

David Meerman Scott

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