« Open letter to Ed Whitacre, new interim CEO of GM | Main | And the winner is... Awards programs as marketing »

December 08, 2009


TrackBack URL for this entry:

Listed below are links to weblogs that reference Google finally gets real-time:


Feed You can follow this conversation by subscribing to the comment feed for this post.

Keith Jennings

As with all technology shifts, this move to real-time search solves existing problems, and creates new ones. This is great for entrepreneurs and marketers who realize that their job is to solve problems for customers. There is a window of opportunity for those of us that can offer practical tips and tools for leveraging this new access to information.

It was great reading your perspective. Thanks for sharing.

J. Paul Duplantis

The one problem I have seen with real time data is how immediacy has inspired the trivial. I do realize Twitter search allows you to discover great nuggets of information but there certainly is a lot of nonsense out there.

One area of great interest to me and my company, Quired is Google's social experiment where if you sign up and log in - the search yields info from your community.

I believe the way forward is a combination of controlling the parameters of your results (date, location, etc.) and just as important be able match up your interests with others who tag information.

So if I am searching google for marketing ideas, I would get the latest post from David Meerman Scott, Chris Brogan, etc.

More of an interest engine than a search engine.

So I could have 50 people in my network whose opinions and interests I value, mine data for me. Then talk about advertisers they trust and now you have more of a recommendation than a pitch. (More value to the advertiser and the consumer I would say)

But yes real time data rocks and this is a great move for Google.

Thanks for sharing David.

David Meerman Scott

Thanks Keith!

Paul - wow - some good points here. Obviously I need to learn more about how Google real-time search will work.

Thanks for sharing.

Russ Henneberry

As the web continues to age, I can see Google beginning to struggle with this problem -- there is content on the web which is outdated and content that is timeless.

Consider an analysis of the Lincoln/Douglas debates of the 19th century verses an anlalysis of the iPhone 3G.

I agree with Keith, it appears that Google will soon have to muddle up that clean and simple interface and give us some parameters --- I just can't believe an algorithm will be able to automate good results as we move forward.

The age of the content is just one set of parameters -- there is types of content (video, audio, image, text) and intent of content (sales, informative, entertaining) to consider as well.

Cliff Pollan

It is interesting that it has taken this long to truly integrate these two forms of content - the real time and the "historical". Historically, they have represented different forms - real time being reporting of events and historical being analysis, insight and commentary - of content. The web has provided a way for that commentary to happen by more then traditional journalists, with value coming from a larger community. I see this concept playing an even larger role as the amount and timeliness of content increases.

Kevin Cesarz

Agreed, this is tremendous. My dated real-time info experience was watching the wire service printers spew news overnight when I worked at a newspaper. This breaking news was effectively embargoed until the following evening when it went to production (then was printed and delivered, which added another six hours). First Twitter, then Google real-time search. Amazing how quickly we get news now.

Nick Stamoulis

I think regardless of its benefit the real time search is something that needed to be implemented regardless. I think this is only going to grow and over time will slowly get cleaned up.

Jonathan Kranz

Yeah, I noticed the transition to real time in my Google Alerts. But is this really a good thing? Now my mailbox is filling up with "alerts" triggered by the most trivial circumstances -- a random tweet, a stray Facebook comment. I think we'll soon rue this movement as a "careful what you wish for" kind of lesson...

Akash Sharma

Hi David,I would look forward to your future posts as you would be doing some research on real-time-web search.
Great comparison with the trading market as its almost the same situation now.
@Paul Some good points on what's next to real time web search I believe as Jeremiah Owyang has quite detailed views on the same to share he has termed that as intentional web, he has a great presentation on his blog.
I think we have already had a taste of it when twitter first promoted there search power.
But now as Google enters the stream we can have more details on everything and yes a lot less clutter.

Personal Training London

Good points on real time web search to find out the information via google.Thanks!

investor business daily

Search is a natural starting point for discovering the world's information.Now, immediately after conducting a search, you can see live updates from people on popular sites like Twitter and FriendFeed, as well as headlines from news and blog posts published just seconds before..

The comments to this entry are closed.


Your email address:

Powered by FeedBlitz

follow me

David Meerman Scott books

I want to speak at your next event!


David Meerman Scott e-books

David's iPhone and iPad apps

Blog powered by Typepad
Member since 12/2004