I spent yesterday morning with Allan Schoenberg, who is Director of Corporate Communications for the CME Group, the world's largest derivatives marketplace (futures exchange).
We spent most of our time on the historic trading floor of the Chicago Board of Trade, the first organized futures exchange, founded in 1848.
Allan has a really cool job. Imagine working in corporate communications in what I think of as "the center of the news universe."
Please take about 7 minutes to watch this fascinating video interview. Note it may take a few moments to load.Direct link here.
Allan discusses how he works with the media, his media and social media monitoring. He has moved beyond just monitoring what is happening with CME Group to looking at issues that matter in the economy. This information is used for new product development, customer-facing teams, researchers.
Alan's team is also responsible for content creation including the @CMEGroup twitter feed with more than 750,000 followers as of this writing. Traders, journalists, and analysts follow them. A great example of brand journalism.
Watch this blog later in the week for another interesting interview from the trading floor.