On Christmas Eve with my family, my brother Peter brought up Twitter and expressed skepticism.
Rather than try to explain Twitter myself, I tweeted to see what others had to say.
I just love the answers that came back! I'm still laughing at some and others are simply profound.
Isn't it amazing how nearly 50 people can answer something, each in 140 characters or less, and in just a few minutes you have a better explanation than any one person could possibly think of in a lifetime! And people jumped in from all over (Coogee, Australia and Santo Domingo, the Dominican Republic to name two).
Here are the answers I received.
I've pasted them reverse chronological order (like a Twitter stream). A few times I jumped in (with Peter over my shoulder) so I made those replies italic. A few people proposed links which I made easy to click.
The reply from Henry Posner was especially interesting to Peter because he met Henry at the very speaking gig in NYC that Henry mentioned.
Peter is still skeptical. But he understands more about Twitter than he did before.
My original tweet
My brother Peter doesn't understand Twitter. "It's weird - who cares what you do?" Can you guys help explain please!!
Replies (newest to oldest).
CoCreatr: @dmscott those who wish to help you care what you do. Pure magic, mostly. Happy holidays.
cfcs: @dmscott Try the 61 word message defining social media; now shorten it to 140 characters!
ProfS: @dmscott It's a conversation with friends....
jennselke: @dmscott I don't care so much what you eat for breakfast as your thoughts on business and social media. Merry Christmas my Twitter friend.
TinaValant: @dmscott Tell him to go to Target & get Twitter for Dummies in the $1 section!! Really helped me!
sdanielleon: @dmscott it's not what you do but why you think.
ctanowitz: @dmscott it's a search engine for life. You want to find people who like to do what you do? Search, listen and connect.
mab397: @dmscott we're more interesting than you Peter ;-)
Brainzooming: @dmscott Twitter's great because I have thousands of smart, cool people pointing me to smart, cool ideas! BTW see you at #bma2010!
heykeenan: @dmscott it'll take more than 140 characters!
StarrGazr: @jelias27 @dmscott ...or is that weirdly fascinating? ;)
StarrGazr: @jelias27 @dmscott Fascinating and weird. :)
chris__pc: @dmscott twitter is like personal hygiene. You only find out about the benefits after you start...
chad4404: @dmscott I like to learn, it is like taking advice and learning from experts 24/7
askymi: @BarbaraNixon @dmscott Tell him it's a community, a conversation. If you don't want to talk, there's a lot of interest to find as well.
JohnKinATL: Tryng 2 expln 2 relatives myself! Via @BarbaraNixon: RT @dmscott: My brother doean't get Twitter. "who cares what u do?" Can u help explain!
angelaguichardo: @dmscott Hi friend, tell your brother, believe it or not everybody cares and love to know what other people are doing! Merry Christmas!!
nigelwalsh: @dmscott what's his fav hobby/interest & who are the key people in it. Are they on here? Has he ever spoke directly with them? now he can!
victor_ruiz: @dmscott Twitter is not weird. It's another communication channel, broader, without control, honest, but not weird.
DR4WARD: @dmscott Cheers
emironov: @dmscott it's gone far away from its original rather foolish concept. Used right, it delivers the right information. We all need information
michaelflavin: @dmscott My brother doesn't understand Twitter either...
EtchUcateChris: @dmscott Have you shown him your following? If that doesn't make sense to him nothing about twitter will.
dmscott: @DR4WARD Not at all - we're still looking
barbaranixon: RT @dmscott: My brother Peter doesn't understand Twitter. "It's weird - who cares what you do?" Can you guys help explain please!!
patrickbjohnson: @dmscott show him the benefits of it. I show my friends how its a community rather than a status feed and that changes their mind.
DR4WARD: @dmscott 0ops. Too late
victor_ruiz: @dmscott Twitter is the largest focus group in the world, and also free! You can know exactly the thoughts of your prospects in real time!
JuliaMak: @dmscott because it's not exactly about what you "do" but what you think, what you have to say, and how its relevant to what interests me
admore: @dmscott Tell/show him how to find people that talk/discuss topics that interest him. Give tweepsearch a whirl.
kseniacoffman: @dmscott Hah! it takes a while -> perhaps: Twitter gets you access to ideas from 100s of ppl - in any topic that interest you
DR4WARD: @dmscott does your brother appreciate the value of professional networking, continous learning & improvement?
kvashee: @dmscott Communication and connection with like minded people
dmscott: RT @StarrGazr: Nope, he's right. It's weird. We're weird. Life is weird. There we go, full circle. ;)
kvashee: @dmscott Share and discover interesting stuff, find interesting people and follow their interests - filter best stuff out
dmscott: Thanks all. Not convinced yet, but making some progress.
DonnaTocci: @dmscott It's a great way to share ideas and connect with all kinds of interesting people. And, it can be fun. Happy holidays.
AdamSparke: @dmscott it's not so much about what you do but more around what you think.
clintonskakun: @dmscott To really "get it" I think your brother needs to try it out. Most people think we're a bunch of fanatics until they try it themselv
bandhphoto: @dmscott I recall being on a panel of yours w @gregverdino at NYU and saying the same. A year later I have 1000+ followers and 1700+ tweets.
mosterman: @dmscott One thought: Twitter is the replacement for the people that you'd like to talk to and learn from when you can't be there with them
nigelwalsh: @dmscott check out what I have discovered about Twitter here. Part of the #montwit experiment
Zbijelic: @dmscott Information at your finger tips if you are following the right people & sources (ex. CNN, NBA, HBO, Blogs, etc) Amazing tool!
clintonskakun: @dmscott The simplicity makes it easy and quick to use, especially for busy people.
MattMcGee: @dmscott If he's into sports, show him the @espn stream. Or @nytimes if he's into news.
clintonskakun: @dmscott Twitter, for me, is more about quickly sharing ideas and picking brains of other people.
patrickbjohnson: @dmscott its not what you're doing but what engages you! whats happening vs. what you're doing
StarrGazr: @dmscott Nope, he's right. It's weird. We're weird. Life is weird. There we go, full circle. ;)
UpbeatNow: @dmscott Replying just to show Peter that people are listening :)
doctorious: @dmscott Twitter is like mingling at a party with some people you know, others you don't, and many more you have yet to meet.
clintonskakun: @dmscott The twitter community has swayed the way we use Twitter in a different direction.
dmscott: @smrosenberg Good one!!!
isaacramirez: RT @dmscott: My brother Peter doesn't understand Twitter. "It's weird - who cares what you do?" Can you guys help explain please!!
techpr: @dmscott It's not about caring what ppl do, it's about caring who they are. Twitter helps with that.
smrosenberg: @dmscott hmm. has he read your book? ;o )
rickbraddy: @dmscott It's socializing without getting drunk (online) :)
wimrampen: @dmscott search #MonTwit and you'll find plenty of good reads that explain.. good luck :)
dmscott: My brother Peter doesn't understand Twitter. "It's weird - who cares what you do?" Can you guys help explain please!!
Please feel free to add to the ideas here. But if you comment, how about doing it in 140 characters or less?





When I saw you tweet this yesterday I thought -- oh boy, it really it is the holiday season now, people surrounded by blood relations who don't understand what we care about (and in your case David, *what it is you do so very well*).
My answer, from my "New year's evolution" post this week (http://bit.ly/76ROTB): "When I set down a tiny microblogging footprint with Twitter 18 months ago I didn’t foresee 2009’s curated-webpath to my interests and intentions."
It is really is that major. What is Twitter? A chance to evolve.
Posted by: Thandelike | December 25, 2009 at 08:33 AM
I hope your brother had accepted what nice twitter is.
Now he is probably thinking what he could write if he had a twitter account.
Merry Christmas again and Regards from Santo Domingo, Dom. Rep.
Posted by: Angela | December 25, 2009 at 09:13 AM
David, Great blog post.
More importantly awesome way to interact using the tools you talk about everyday and have passion around. I love how you used the twitter feed for a blog post. It helps those who don't understand twitter to really see a conversation first hand that doesn't move on them. Hopefully Peter reads your blog. A great way for someone to test the temperature of the water before jumping in.
I'm currently getting ready to do training on FaceBook and Twitter with a local company. They think I'll just be training them on two things. Ha. Let the games begin.
Thanks for a mentor and a leader.
Posted by: Chuck Franks | December 25, 2009 at 10:17 AM
For me, this is key:
doctorious: @dmscott Twitter is like mingling at a party with some people you know, others you don't, and many more you have yet to meet.
I've been active on Twitter for about eight months. I wouldn't call myself an expert, but the growth of my professional network has been unprecedented.
I'm not so opportunistic to say that I have the *attention* of influential people. I have something far more unexpected. I have *interaction* with influential people. We banter. We joke. We have fun.
THAT is phenomenal. I'm amazed by what this medium does to the playing field.
Posted by: JeffHolton | December 25, 2009 at 02:36 PM
What an outstanding idea!
I have to admit explaining Twitter to people unfamiliar with Twitter is something I have never done well.
I couldn't even get my own daughter to understand it. She started laughing about how strange it was that her dad was trying to explain something most people her age are trying to explain to their parents.
Posted by: GlobalMusicNet | December 25, 2009 at 02:43 PM
Thank you all very much. I spoke with my brother Peter again. While he now feels like he understands Twitter a bit better, he still has no intention of joining. I see that as major progress - from skepticism to understanding.
Posted by: David Meerman Scott | December 26, 2009 at 05:47 AM
It's a quick way to pass value onto others incl rt of valuable things you learned
Posted by: Pat Ferdinandi | December 26, 2009 at 11:19 AM
I am like your brother...skeptical and not understanding. so i decided to try twitter just like many here suggested. 5 min into the twitt world and am looking forward to more. even if i will not become a huge user...trying it definitely worth time. thanks for the posts everyone. you helped me started
Posted by: Maria | December 26, 2009 at 05:31 PM
Maria - stop back to this post in a month and tell us how it is going. David
Posted by: David Meerman Scott | December 26, 2009 at 06:10 PM
will do. so far i am confused with random followers i got. am looking forward to month trial and improvement. by the way... i like your follow up and your blog organization. am reading your book and exploring all the tools.
Posted by: Maria | December 26, 2009 at 11:15 PM
Am not using Twitter but am not skeptical about it because many people am sure are benefiting from its use.
Although am not skeptical, just like your brother, I still don't understand it well. I still don't know how to use it effectively and efficiently in business. If I decide to use Twitter, I will not just devour the many free ebooks out there (which will only confuse me) but I will enlist the personal help of a mentor.
Thanks David for your interesting post.
Jose
Posted by: Jose Anajero | December 27, 2009 at 09:57 PM
Twitter is all about giving and receiving.
Twitter is shared knowledge.
Twitter, together with blogs, has become my most important, enriching, reliable live source of professional info and networking.
Have a nice 2010 Tweetyear
Conxa
@innova2
Posted by: Conxa Rodà | December 28, 2009 at 12:29 PM
twitter = an expansive platform that has enabled me 2 grow professionally & personally via interaction w/ppl smarter than me. said in 140 :)
Posted by: mckra1g | December 28, 2009 at 04:26 PM
Research, networking, mainstream news, great articles from indy bloggers, humor, on and on and on.
Posted by: Russ Henneberry | December 28, 2009 at 11:15 PM
I could have written the first paragraph, except for the fact that my brothers names are Ronald and Erwin and we had Christmas dinner on the 26th...
So now I have to show them this post somehow. That's rather difficult - there not on Twitter obviously...
Maybe that's a good way to start. Explaining my brothers I could have shared this post as easily as clicking a send button...
Posted by: Remco Janssen | December 29, 2009 at 02:24 AM
I don't get twitter either. I started reading the answers you got but after a dozen or so I lost interest.
I read lots of blogs every day that focus on exactly what I'm interested in. And they talk in depth. They write thousands of words, have diagrams, photographs and videos.
Perhaps my attention span is too long for 140 character quips. That's one reason I dislike TV news. They never cover anything in any depth. PBS does much better so I do watch that.
Posted by: RobShaver | January 04, 2010 at 12:31 PM
Link my name to know about ajf8 also your articles are good,and I think you want to know about what I do or write,yes or no?
Posted by: ajf8 | September 20, 2010 at 10:58 PM
Looking for explanation on twitter... great idea, great post. I really like the one about personal hygiene... I have to tell you that i'm still looking for answers why I should use twitter more often... found some interesting points here.
Posted by: Luke | May 10, 2011 at 09:44 AM
It only shows how powerful twitter is. Got an unanswerable question in mind? Tweet it and you'll get answers in an instant. :)
Plus twitter helps me keep track on the latest news. Twitter is faster than news TV.
Posted by: Cresilda @ Virtual Assistant, Inc. | May 12, 2011 at 04:13 AM
You don't know what Twitter is until you tweet. It's like doodling with words. After a while doodling you notice that a theme, or pattern has developed. All of a sudden your hooked, and like a rookie gambler who's just won his first hand, you begin to double down, press, and raise. Before long the Rookie wants to Deal, and at a thousand followers he thinks he's a Pit Boss, before long you'll act like you own the Casino! Thoughts of an aspiring Pit Boss. Happy Tweeting!
Posted by: Brian | May 13, 2011 at 08:29 AM
Twitter is a gigantic spam farm and timewaster, but it is useful for realtime information. You hear about anything on twitter before it hits news sites.
Posted by: Jakob @ Virtual Assistant Services | June 27, 2011 at 03:50 PM
I loved this article! Twitter can be tough to explain at times, and sometimes people are just not willing to adapt to the new changes. Twitter felt like adult ADD when at first glance to me... quick messages, bombarding my senses. But as time went on.. I really began to enjoy it. Not only is it a great place to market for businesses.. great and powerful alignments, connections, and collaborations are being created everyday via twitter. :) Sye-
Posted by: Sye Wells | December 27, 2011 at 09:10 AM
I work for a small fire hose company in ohio. Our web guys are encouraging us to open a twitter account and have it on our website. This blog is the first one i have researched. Easier than i thought. than you
Posted by: keith eriksen | June 15, 2012 at 12:57 PM
I really like twitter, once i read a post "Facebook is for the people you know and Twitter is for the people you want to know", I am actually addicted to twitter.
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