How do you market your company, products, and services?
Are you sitting around your comfortable offices with your colleagues just making stuff up? Or do you really understand your buyer personas and what problems they have that you can solve?
I share my thoughts on making "stuff" up in this short video.
Thanks to Stacy Melillo Spognardi at Cisco for asking the question that prompted this answer. I spoke with Stacy in my office (yes that's my junk you see in the background of the video).
The six-part series resulting from our discussions called “Social Media Marketing for Telcos” will be posted on the Cisco SP360: Service Provider blog over the next several weeks.
Disclosure: I have done work for Cisco including speaking at several Cisco conferences.