I'm fascinated by CEOs who blog and who are active on Twitter @PaulFlevy, especially those from large organizations like BIDMC (7,000 people work there).
See below for a ten minute video discussion I had with Paul.
Paul has been blogging since August 2006. His Running a Hospital blog is popular with healthcare professionals around the world, with BIDMC employees, and with people who work at competing hospitals in the Boston area.
My favorite quote was when I asked Paul for his advice for CEOs about starting a blog:
"It has to be in your voice," Paul says. "It cannot be written by your press and media department, it cannot be overwritten by your lawyers. There has to be a single author for a blog to be effective... Readers want to feel that they know you."
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Direct link to video here.
BIDMC in Boston is an academic medical center affiliated with Harvard Medical School. It is a large organization, with 7,000 people who work there. They see half a million people a year, about 40,000 of them emergency room visits.
Here are some video highlights of our conversation.
0:30 – 1: 30 - How Paul got started blogging
1:30 - 3:40 - A little about Paul’s large global audience including healthcare professionals, employees, and people who work in competitors at other Boston hospitals.
3:40 - 5:20 - How the blog provides transparency and using actual data to provide an inside view into what goes on at the hospital which leads to accountability
5:20 - 6:50 - What about blogging in a regulated industry?
6:50 – 8:00 - How blog posts lead to instant corrections (vs. print news) and how reporters use the blog for stories
8:00 – 9:30 Advice to other CEOs about blogging.
I first met Paul two years ago when we spoke on a panel together and have been following his blog since. It was great to get together again in person.