The new rules of business-to-business marketing & PR

Back in June, I keynoted the Business Marketing Association annual conference.

Fortunately, the BMA made a video of my presentation and gave me permission to put it onto Vimeo.

This 45-minute keynote presentation The New Rules of Marketing & PR for B2B Businesses is the first time my entire keynote for a B2B audience has been made available in this way. After the keynote, I answer a few questions for another ten minutes.

I hope you can find time to watch.

Direct link to the video here.

More information about my keynotes and a speaking calendar here.

Gary Slack, BMA Chairman says of this presentation:

"David delivers! That's why we've invited him back to speak to "ENGAGE!," the Business Marketing Association’s 2010 national conference June 2-4 in Chicago. As one of 12 keynoters, David kicked off our 2009 "UNlearn" conference and mesmerized 450 business marketers from 27 states, earning the #1 speaker rating in our post-conference survey from among 55 keynoters and panelists in all, no small feat when you consider the many top marketers and authors who graced our podium."

Thanks Gary!

I'm psyched that the BMA has invited me back next year. Information on the 2010 BMA event here.

Comments

[Chole Ray]

I totally enjoyed and learned a lot from this clip.

[David Meerman Scott]

Thanks Chole.

[Lynn Hazan]

Thank you many times over. This is a must see for all marketing professionals in this new age. (Oh no, is this another overused idiom?) I shall be referencing your points.

[Keith Jennings]

This is a great tee-up for your full day seminar. I hope this wets the appetite of organizations and individuals who could really benefit from your thought leadership.

[Mark]

Really powerful video. The presentation spoken here is not a small matter. This is how to do things the right way in marketing.

[David Meerman Scott]

Thanks all. I really appreciate it. I've been working on the skills and knowledge to be able to deliver a presentation like this for many years. David

[Dan Schawbel]

David, this is terrific. You're really talent at driving a few main points home in a way that compels people. That Harry potter example is very powerful too!

Well done

[craigspr]

Thanks for sharing I've learned a lot from this article

http://www.craigspr.org

[Russ Henneberry]

Love that you mentioned fear as the #1 motivator for continuing traditional advertising.

Unfortunately, if these businesses don't overcome their phobia, they will be overtaken by more courageous business owners.

[Bob Schlotman]

David, Thanks for the "shout out" on Jackson Healthcare. We certainly enjoyed you day long seminar. Our company presidents and marketing teams learned a lot during the day. I would certainly recommend the seminar to any company thinking about using the New Rules of Marketing as part of their marketing strategy.

[Ricardo Prieto]

Became a fan with the New Rules of Marketing and PR, and since then I've been following as much as possible. This presentation is simply brilliant!

As always, great job Mr Meerman Scott

[D Russell]

Loved the video, and the points highlighted. I definitely learned several things from the video. Now, it's time for me to unlearn what I've been taught, and implement your strategies.

[Robert Phillips]

Hey David you were simply rocking in the conference. I enjoyed each and every minute watching the conference here. It is very informative and gained immense knowledge after watching the video. It is must see video for the internet marketing professionals. The tips which you mentioned are very helpful and were easy to implement. Anyway thank you.

[David Meerman Scott]

Thanks to all. Glad you liked the video. Let me know if you need me to speak live at your event or company.

[Rick Braddy]

Awesome video. Just shared it with my audience. As always, thanks for the great (free) content.

I suppose this serves as proof of what you say about making great content available for free!

[Rick Braddy]

I couldn't help remembering this perfect video example of corporate gobbledygook speak after watching your keynote speech, so I posted it for you.

Sometimes I’m amazed at the funny stuff that people come up with… like this great example of how corporate speak and gobbledygook marketing continue to rule the “old world” of marketing.
This video is a perfect example of both – the old world marketing way and the new way, all rolled into one video. Enjoy! – Rick

Read more: Gobbledygook marketing meets new marketing world order | Product Launch, Email Marketing Blog http://conxentric.com/blog/2009/11/gobbledgook-marketing-meets-new-marketing-world-order/#ixzz0X4XCnCl3

P.S. I hope the link is OK

[David Meerman Scott]

Rick - That was some gobbledygook laden video!