I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
While at The Pentagon on Friday, I had a chance to see the five-acre inner courtyard at the center of the building. It is a remarkably tranquil park where people meet, take a break, or grab lunch.
I interviewed Lieutenant Colonel Kevin V. Arata, U.S. Army, Director, Online and Social Media Division in the courtyard. We discussed social media in the Army and especially the growing importance of Facebook for communications today. In just six months, the US Army Facebook page has 65,000 fans and there is a very active Wall.
If you have been following this blog, you know that I have been blogging all week about what I learned during my day with the DoD. If you missed it, here are the other posts.
Discussion with Roxie Merritt, Director of New Media Operations at the Office of the Secretary of Defense for Public Affairs in the U.S. Department of Defense.
I hope you enjoyed these five blog posts about communications within the U.S. Department of Defense. I'd like to thank LT Jennifer Cragg, New Media Directorate, Office of the Assistant Secretary of Defense for Public Affairs, Defense Media Activity who set up all the interviews for me and educated me about the inner workings of public affairs at the DoD. She even drove me to the various locations during terrible traffic -- we were never late. Thank you LT Cragg.