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October 08, 2009

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John Patella

Excellent post. You can't ignore bloggers. You also can't just treat them like a "list" and blast them information. Treat them like you would any reporter. Get to know their stuff and, if it's a good place for your message, reach out with the same consideration you'd show any mainstream reporter.

As for the Islanders, they haven't accomplished much on the ice for a long time, but at least someone there knows a thing or two about PR!

Carolyn Winter

Dear David

It's only since reading your book World Wide Rave, and following your blog and twitter posts recently that I have finally been able to "get it" about social media marketing. The story of the Obama campaign really shows for me how information organically moves back and forth from one audience to the next spreading the message. It works because the people involved were mastering the only controls possible - acting with integrity, listening, responding and listening again - all in real time AND having the courage to put social media network in place to facilitate honest listening. .

Two years ago, I caved in and opened Wordpress accounts for myself and the practitioners association where I served on the board. I felt so burdened with yet another thing to do but was obviously not getting it as I left these projects like an unattended garden. The burden is about the new skills involved in being able (and courageous) to write in the moment and get over any self-image problems in being seen. At least I think that's the problem for most self employed or small business owners depending on your work. Those who write for a living I imagine have an easier time. Once you discover the real purpose of your blog voice to be an active part of our profoundly interconnected world, (and master some writing skills!) - you naturally become part of the world conversation. It becomes easier and natural to do so.

It strikes me that we are in an amazing dawning of a new age in marketing where integrity wins the game and winning is mutual on the grid. I don't think we'll ever go back. Gourmet magazine and their lost ad revenue is not coming back. My thought is that the sooner companies start realizing those 'new rules of marketing' the quicker our economies I believe will rebound.

All the best,
Carolyn

David Meerman Scott

John - Yes, the NY Islanders are struggling a bit on the ice. But they treat their most rabid supports (those who care enough to blog about them) very well.

Carolyn - Wow. I love your comment. Hey, if you can write like this in a comment, then you've got those writing skills. Good for you to learn this stuff. Many thanks for taking the time to comment here. Keep up the good work.

David

Omar Halabieh

Hi David,

Your blog post made me think about a parallel in the IT world, namely open source development. The power of the community, in this case developers, is harnessed in a constructive way. Instead of trying to develop everything from scratch themselves, companies or professional bodies leverage expertise that is both proven and effective (for example RedHat). I am not sure if you have read "Wikinomics", but as I read more about social media, I am seeing more and more parallels between it and other forms of mass collaboration described in that book and elsewhere.

Anne Sorensen (Marketing Is Us)

Hi David

Great post - thanks!

It seems Kevin and his team created their own World Wide Rave during the campaign - even if it was focussed Stateside.

Love the term 'new media brains trust' and the reminder 'Don't be afraid of change!'

Also like how the Obama team, enabled by their social media platforms, was listening to their constituents and could respond accordingly.

Reaching out to key influencers via blogger days will also surely be integrated into the strategic tactical mix from hereon as a mandatory activity. Social media seems to make the process of identifying and communicating with key influencers so much more seamless than previously.

Thanks David.

Have a great weekend!
Thanks.:)

Anne

Andrew Davis

David,
Great post! I also think their content distribution strategy was a core element of their success.

I created a video of the Obama universe a couple of months ago. What do you think?
http://www.youtube.com/watch?v=3LIzp73gAns

Look forward to seeing you again soon!

Livemercial Sarah

Awesome information and great content. This is the most interesting article I've read today and although I didn't vote for Obama, I have to admire the intelligence of his staff and volunteers for taking the social media route with this campaign. Thanks again!

Maggie@losasso

Great post! I think it really addresses how engaging with your online community will set you apart from your competition.

There are so many segments of American industry that have yet to address their online audience--they are really falling behind.

John McCain was one of the first politicians to see that happen, but as we near another election year I think we will see more and more of that!

Junene Reid

Hi David,
Great post, useful information. Your blog made me think of a new way to develop and market my business (OrganoGold Healthy Coffee)

Cygnis Media

At least I think that's the problem for most self employed or small business owners depending on your work. Those who write for a living I imagine have an easier time. Once you discover the real purpose of your blog voice to be an active part of our profoundly interconnected world, (and master some writing skills!) - you naturally become part of the world conversation. It becomes easier and natural to do so.

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