If you have not seen the other videos, the links are:
My favorite (lightly edited) quote: "From the beginning of time, people have been telling stories... You make things personal when you tell stories… Now through the power of YouTube and blogging, you’re telling a story that seems very intimate... You make friends with people that you’ve never met."
:00 – 2:00 Humanizing GM by showcasing GM people.
2:00 -3:20 Storytelling to make an emotional connection to customers.
3:20 – 5:10 On Henige’s dual role of broadcast media and social media: How different are they?
5:10 – 6:40 Henige’s advice to her peers about communicating through social media.
I'll be doing one more post later today where I share my thoughts with GM marketers about what they are doing well and some suggestions for improvement.