Several people who have been following my video interviews with Fritz Henderson, CEO of General Motors and Bob Lutz, GM vice chairman have asked me how I was able to score such high profile discussions.
Here's how: I wrote a critical blog post in June Attention GM: Here are the top 5 marketing ideas for your reinvention. The post received hundreds of tweets and more than 50 comments. Very quickly (within hours actually) I was engaged with the social media team at GM. They turned me around. I went from a critic to a supporter. I’ll let Christopher Barger, director, social media at General Motors tell the story from his perspective in this video.
The video is 6 minutes. Below are some times if you want to skip to a particular part of the video.