Today, the "New GM" emerged from bankruptcy. The re: invention process has been swift.
I was particularly interested to see that GM CEO Fritz Henderson not only did the typical news conference for mainstream media reporters today, he also answered questions for a half hour this afternoon on Twitter with the #fritz hashtag.
I asked this question:
New GM #fritz @gmblogs The brands spend huge amounts of $$ on TV commercials & TV sponsorship. How can you know this approach is effective?
And I was pleased to get this answer in return:
there is a role for such spending, but we also must explore social media and other direct forms