Do the new rules of marketing & PR work worldwide?

Blue_marbleMany people ask me of the new rules of marketing apply worldwide. Rather than do the easy thing and answer the question with a big fat “YES!” I thought I’d show you.

In the past six months I’ve delivered presentations in eight countries: Croatia, the Dominican Republic, Estonia, Latvia, Lithuania, New Zealand, Turkey, and the United States. At each of my gigs, I used my trusty Flip Video camera to record a series of questions to compare and contrast how people research products and solve problems.

Damn these Flip videos are awesome. Usually I just held the camera myself. However in Wellington, New Zealand my friend Chris Brogan served as cameraman.

I want to thank my friends at PermissionTV for helping me to put the various clips together into a consolidated video.

I think you’ll agree after watching this video that The New Rules of Marketing apply worldwide.

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Here is a direct link to the video.

On Wednesday July 29 at 2:00 Eastern, join me on PermissionTV Live for a discussion with Matthew Mamet on how to use video to create a World Wide Rave. Video is one of the best ways to get people spreading your ideas and sharing your stories.

Photo credit: NASA. "Blue Marble" photo taken by Harrison Schnmitt on Apollo 17 December, 1972

David Meerman Scott

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